LRL day 4 collections

Shruti

@shruti

Alumni

52

+ 9

Posted: 19 years ago

#1

Launch barometer reports the performance of new launches over their first six episodes. Cumulative reach for a given episode indicates the percentage of people who have seen the program at least once till that episode.

Target Group: 4 years+ , Individuals, C&S homes

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Left Right Left (SAB)	10 Jul.'06	Mon-Thu	R%	0.3	0.2	0.4	0.2
Cum reach %	0.7	1.2	1.9	2.4
Cartoon Network Ki Duniya (DD1 National)	08 Jul.'06	Sat	R%	0.1
Cum reach %	0.4
Sa Re Ga Ma Pa L'IL Champs (Zee TV)	06 Jul.'06	Thu-Fri	R%	1.4	1.6	2.1
Cum reach %	5.6	9.7	12.8
Akela (Sony)	04 Jul.'06	Tue	R%	0.8	0.8
Cum reach %	2.8	5.1
Sohni Mahiwal (DD1 National)	27 Jun.'06	Tue	R%	0.2	0.2	0.2
Cum reach %	0.5	1.1	1.6
Tu Tota Main Maina (DD1 National)	26 Jun.'06	Mon	R%	0.2	0.2	0.1
Cum reach %	0.5	1.2	1.7
Boogie Woogie (Sony)	09 Jun.'06	Fri	R%	0.8	0.9	1.2	1.0	1.0
Cum reach %	3.6	7.0	11.1	13.9	16.7
Vaidehi (Sony)	05 Jun.'06	Mon	R%	0.4	0.4	0.5	0.5	0.7	0.6
Cum reach %	2.5	4.5	6.1	7.8	10.2	11.1

Target Group: C&S Homes, College Student, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Left Right Left (SAB)	10 Jul.'06	Mon-Thu	R%	0.8	0.7	0.7	0.6
Cum reach %	1.4	2.0	2.8	3.7
Cartoon Network Ki Duniya (DD1 National)	08 Jul.'06	Sat	R%	0.1
Cum reach %	0.7
Sa Re Ga Ma Pa L'IL Champs (Zee TV)	06 July.'06	Thu-Fri	R%	1.8	2.2	2.8
Cum reach %	6.0	10.4	15.0
Akela (Sony)	04 Jul.'06	Tue	R%	1.4	1.1
Cum reach %	4.2	7.1
Sohni Mahiwal (DD1 National)	27 Jun.'06	Tue	R%	0.1	0.0	0.1
Cum reach %	0.4	0.7	1.3
Tu Tota Main Maina (DD1 National)	26 Jun.'06	Mon	R%	0.1	0.0	0.0
Cum reach %	0.4	0.9	1.6
Boogie Woogie (Sony)	09 Jun.'06	Fri	R%	0.7	0.8	1.5	1.4	0.9
Cum reach %	5.1	9.3	13.0	15.9	18.9
Vaidehi (Sony)	05 Jun.'06	Mon	R%	0.5	0.7	0.5	0.4	0.9	0.6
Cum reach %	4.3	7.2	9.0	10.8	13.9	15.0

Target Group: C&S Homes, CWE, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Left Right Left (SAB)	10 Jul.'06	Mon-Thu	R%	0.3	0.4	0.5	0.3
Cum reach %	0.7	1.3	2.1	2.7
Cartoon Network Ki Duniya (DD1 National)	08 Jul.'06	Sat	R%	0.1
Cum reach %	0.3
Sa Re Ga Ma Pa L'IL Champs (Zee TV)	06 July.'06	Thu-Fri	R%	1.6	1.9	2.3
Cum reach %	7.2	11.7	15.1
Akela (Sony)	04 Jul.'06	Tue	R%	1.0	0.6
Cum reach %	3.3	5.5
Sohni Mahiwal (DD1 National)	27 Jun.'06	Tue	R%	0.2	0.3	0.1
Cum reach %	0.6	1.2	1.5
Tu Tota Main Maina (DD1 National)	26 Jun.'06	Mon	R%	0.4	0.5	0.2
Cum reach %	0.7	1.7	2.3
Boogie Woogie (Sony)	09 Jun.'06	Fri	R%	0.8	1.0	1.1	0.9	1.1
Cum reach %	4.3	8.3	12.9	15.8	18.8
Vaidehi (Sony)	05 Jun.'06	Mon	R%	0.7	0.5	0.8	0.5	0.5	0.8
Cum reach %	2.9	5.6	7.8	9.5	11.9	13.3

Target Group: C&S Homes, HW, SEC ABC with Children in HH

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Left Right Left (SAB)	10 Jul.'06	Mon-Thu	R%	0.3	0.0	0.5	0.3
Cum reach %	0.6	1.0	2.4	2.7
Cartoon Network Ki Duniya (DD1 National)	08 Jul.'06	Sat	R%	0.4
Cum reach %	0.7
Sa Re Ga Ma Pa L'IL Champs (Zee TV)	06 July.'06	Thu-Fri	R%	1.3	1.2	2.7
Cum reach %	7.0	10.8	14.7
Akela (Sony)	04 Jul.'06	Tue	R%	0.7	0.9
Cum reach %	2.9	5.8
Sohni Mahiwal (DD1 National)	27 Jun.'06	Tue	R%	0.0	0.2	0.4
Cum reach %	0.0	0.3	1.1
Tu Tota Main Maina (DD1 National)	26 Jun.'06	Mon	R%	0.4	0.4	0.1
Cum reach %	0.6	1.7	1.9
Boogie Woogie (Sony)	09 Jun.'06	Fri	R%	0.6	1.1	1.1	1.1	0.9
Cum reach %	3.6	7.7	13.3	17.7	19.7
Vaidehi (Sony)	05 Jun.'06	Mon	R%	0.8	0.5	0.6	0.6	1.0	1.1
Cum reach %	2.8	4.7	7.0	9.4	11.2	11.7

Target Group: C&S Homes, HW, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Left Right Left (SAB)	10 Jul.'06	Mon-Thu	R%	0.3	0.3	0.4	0.2
Cum reach %	0.5	1.2	2.2	2.7
Cartoon Network Ki Duniya (DD1 National)	08 Jul.'06	Sat	R%	0.2
Cum reach %	0.6
Sa Re Ga Ma Pa L'IL Champs (Zee TV)	06 July.'06	Thu-Fri	R%	1.7	1.7	2.6
Cum reach %	7.9	12.6	16.4
Akela (Sony)	04 Jul.'06	Tue	R%	1.3	0.9
Cum reach %	4.5	7.5
Sohni Mahiwal (DD1 National)	27 Jun.'06	Tue	R%	0.2	0.3	0.3
Cum reach %	0.5	1.0	1.6
Tu Tota Main Maina (DD1 National)	26 Jun.'06	Mon	R%	0.4	0.4	0.2
Cum reach %	0.8	1.6	2.0
Boogie Woogie (Sony)	09 Jun.'06	Fri	R%	0.7	1.2	1.3	1.0	0.7
Cum reach %	4.0	8.7	15.0	18.6	20.9
Vaidehi (Sony)	05 Jun.'06	Mon	R%	0.9	0.5	0.9	0.7	1.3	0.9
Cum reach %	3.9	6.5	8.9	11.5	14.1	15.2