Originally posted by: S003
For the PH...
What the...
First... did you just imply that you don't need to be on social media... because it doens't help us... (palm to forhead)...
Second... social media doesn't help us garner TRP's... ( yes you are absolutely right... but there is an upheavling of Online viewership... the only thing missing is a method to calculate how many people watch shows online... everyone across the globe knows this... and every marketing research company has $$ spent in trying out techniques to do jsut that... so basically you are investing in your future)
Third... This is a business buddy... it pays to know not just what works now but what will work in the future... for example... if miralously tomorrow there is a way to measure online viewership and then you realize that your show rules... you know how many viewers you have to launch other shows...can you imagine your negotiating power...
Finally... everyone one gets their hands burned with social media...from the multinational corporations... to movie stars and designers... so don't be alarmed... apologize and move on... you learned something today... use the lesson rather than going back to the way things are done...
P.S. read the book...Who moved my cheese? I've studied business my whole life so I'm going to give you a casestudy...around the world newspaper readership is declining... but in India it is increasing... does that mean that mobile news networks shouldn't invest in India?
NOPE
Because mobile networks are also increasing tremendously... so because of the population TV and TRP's are always going to be important...BUT ... BUT ... BUT...
It is not going to be the only way to evaluate success...
You have a bigger strenght at the moment a very strong international audience... kindly stay ahead of the curve... and hire a business manager... who will be able to advice you properly on these kind of decision...
P.S. we the fans are with you all the way...😛
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