TRPs? A Result Of Bad Marketing Decisions? - Page 2

Originally posted by: .Screwtape.

First of all, i wanna know how you deduced it backfired based on the trps.

Secondly, the show wasn't never promoted based on anything IPK1 related, in fact far from it. None of the promos resembled the prior show. Rehashing rabba ve is the only way they have been connecting back to IPK1. And the show didn't sign any of the other actors from the previous show too not only the ex FL. And no, her absence is no way affecting the show. In fact, its the opposite

And the genY is into Hotstar and online viewing platform. The target audience may not even be for urban youth based on the plot line as well.

And clearly we are watching two different shows if you think the traits of Advay and Arnav are the same. Oh dear me!

Hi, I really like the critical thinking aspect of the post. My problem with the show is the haphazard nature of the writing. True, they are banking on the previous show's popularity, tapping into the emotional attachment of some of the elements of the season 1. The costumes are an eye sore and some of the cloths they wear, really take the seriousness out of the scenes they try to portray. For instance, the terrace scene where Barun was wearing a green checkered suit looked so comical, it took away the menacing aspect of that situation.

Originally posted by: medha16

It's an opinion on IPK3.

I think I posted in the right place.

Unless you want to sponsor another platform for my sake, I think i am good here.😛

I agree and disagree with a lot of points made in this post, but I have to say you did a really good job in putting forth your point, without taking the usual mocking, sarcasm tone.

Hey :-)
Nice post

Let me tell you what I feel of tele industry revenue model ..there is nothing of segmentation targeting or positioning that goes in ... in making these shows

What they do is simple ... remake what's successful ... like one supernatural show is successful you have 5 copy cat shows in different channels
Most shows running on one channel will have a Mirror show running in the other channels ... the reason is simple... the goal is retention... they are different from a economics point of view

For a movie to work the marketing has to draw people to watch the show n have a positive word of mouth ... which means the product is important at some level

Here the goal is to connect with the audience as long as possible ... the longer the show the more the stickiness the more the revenue

Which is why the top 5 shows are mostly the long running ones not the best in quality ... because people watch these shows as a matter of habit they just want to see what the chancter is upto Ina. Daily basis ..they. do not analyse if it's good ,correct trilling ...it they just connect with Gopi Bahu or whoever

Now here is where IPK I thought was a good example... the show did create a sort of mixed target audience ... a little away from kitchen politics but scheming husband was still there , mom like sister was still there,Buisness man was still there

but It was a mills n boon love story with focus on the leads ... a little different from the usual drama

This shows picked up ... n then we saw more of it in other forms in other shows...
So I
Understand why Gul n star plus thought it could be a franchise and marketed it like one ... a blind man can say it's a franchise lol
The show name is same , ASR is back , his dialogues are similar

Franchise is not a exact copy ... its usual to say we have the same values or same concept or same focus

In this case they wanted to convey the show has the same concept of a dark hero ( a shade or two darker lol) , falling in love , denial , rabbve etc

For the trp audience might turn in for the same reasons as any new show , what they wanted may be for the 'fans ' of IPK 1 also to turn in
So they cash of recall to get additional audience not the only audience

I look at this IPK3 vs IPK1 debate in a different way altogether.


See this is the season of reboots and relaunch of popular shows - Like Saajan Phir se Jhoot mat bolo, Sarabhai vs Sarabhai Take 2, Khichdi reboot, Hum Paanch Phir se. There is always a trend that takes place every few years. Few years there was this deluge of romantic shows like DMG, MJHT, Geet, IPK, QH and now most of the channels are going for relaunch of their popular shows. So why shouldn't SP launch their own popular show?

Originally posted by: CDlove

Hi, I really like the critical thinking aspect of the post. My problem with the show is the haphazard nature of the writing. True, they are banking on the previous show's popularity, tapping into the emotional attachment of some of the elements of the season 1. The costumes are an eye sore and some of the cloths they wear, really take the seriousness out of the scenes they try to portray. For instance, the terrace scene where Barun was wearing a green checkered suit looked so comical, it took away the menacing aspect of that situation.

But they really have more things to worry about. The season 1 aired five years ago and I think the critical trp audience probably moved onto new shows. So the attachment is not there and I don't think getting a new FL is the problem here. The execution of the story and the base of some of the messy writing is the problem. There is no logical, chronological way of writing a story but certain nuances, little details that connect the characters with the audience is missing. I'm not even going to get into the absurdity of the whole plot and the revenge aspect.

I definitely do agree with you that they need to stick to one element and not make a soup of everything shown on TV right now. The whole thriller + saasu bahu plotting does not mix well but then if told right, who knows, it might work. The problem is, right now the two elements seem to be mixing as well as water and oil does, ie they don't. That is why I repeat over and over again that they need to tighten the writing.

Originally posted by: ranjitha

I agree and disagree with a lot of points made in this post, but I have to say you did a really good job in putting forth your point, without taking the usual mocking, sarcasm tone.

This forum is so fed up with the comparison posts that the moment you mention SI, 90% of the people will stop reading at that very point & conclude this as a 'dall fan post', as it's infamously called.

TRP: considering this is just the first week, 1.4 is actually pretty decent. People should ideally wait for at least 2 months before writing it off. For me, TRP is not even a parameter to stick to the show. I watch kuch rang because I like the subtelty. I know it is nowhere near Top 10 so tomorrow if it goes off air I will switch to something else.

I cannot understand the issue people have with the change of female lead. Dhoom series started off with Esha Deol. Since Dhoom2, neither the heroine nor the villain have been repeated. Both Barun & SI have to try to create good Chemistry with other actors as well. Fan's obsession with their pairing will only hinder their individual growth as actors.

Also, you can continue watching a show even when the story gets messed up & the show falls out of TRP race, but to watch it initially, especially in your TV, you need lot more than the leads. My mom doesn't even know the real name of Khushi so BS-SI in IPK would have created a storm in the virtual world, but, that would not necessarily affect the TRPs.

Now to what I agree with...

1) This should have been promoted as a new show, like Eh Haseena Thi, which was also a revenge drama. The moment it was labeled IPK, the problems kicked in. Now they have to fight against the Sarun gang and meet the expectations that come with the brand IPK. A new show would have been a clean state!

2) Target Audience: IPK1 had a nice mixture of urban & semi-urban worlds, but the world created in IPK3 is alien to most of us. Heavy jewellery, hideous costumes & the BG story about witch is not something the younger generation will necessarily relate to. Most of us are here for Barun and not really for the story, but to sustain they need a good story and decent performance from the entire cast.

Good post.Before coming to the main point, through your post i want to clear a misunderstanding or i may say clear the false air carried.i wanted to make a separate post about it,but most of the posts get hijacked by foolery.


For this season of IPKKND,Sanaya fans did not demand her to be roped in because they don't want to see Sanaya with any one other actor than Sobti.We all know Sanaya has worked with Ashish Sharma and Anuj after that and made a spectacular pairing with them.She worked in 2 reality shows and appeared in different episodes of some reality shows,did hosting and always appeared in award shows and no fan of her wanted Barun to be there necessarily. And same goes for Barun.He did a movie and a web series,was any Sanaya fan bothered? Hell no.

This time people demanded her presence because it is the same show that was made a hit by both Sanaya and Barun.Of course writing,production,direction,presentation are way more important than anything but their pairing too was a strong factor and it should go without saying. So basically fans happen to attach the names of both Sanaya and Barun with ipkknd 1 ,the very reason of her fans demand,about her being in this show. People may not know Sanaya's real name but they do know Khushi andsame goes for Barun aka Arnav.So people do remember the ipkknd of Arnav and Khushi and we can't deny that.



Coming to your post,i believe that the very promotions of the show were all wrong.The show was promoted as ipkknd 3 then why after going on air it claims to be just ipkknd? It should have been ipkknd 3 , just as second season carried 'ek bar phir ' tag or ipkknd hot star version carried "ek jashan" tag.
The current title it self is a depiction of how badly they want to cash on the previous season only.And same goes for the usage of "ASR" and esp the love tune Rabba ve.They used it only so that old audiences return to it but instead most people are irritated.Such a desperate attempt that backfired.


Besides, promotions only included the male lead.I don't understand what the channel people had in their minds.Because lets get real,sp and PH, do you really think whole audience is/was waiting for Barun's comeback ??? From IB to YHM only return of Barun was focused instead of his character,instead of what the show is,instead of how the rest of the characters are.i still remember first few promos of season 1 presented the lead characters and their differences of personalities ,then they focused on the main theme of "nafrat paas anay na day muhabbt door janay na day". They intrigued audience with all the factors instead of just going with how hot the male lead is or how beautiful the female lead is.


Lousy script, tacky and illogical revenge plot,confused and unreal characters(male lead with kind of super powers) and poor presentation,i don't understand why fans are denying these things.Such a forced in the throat story it is.
They have completely wrecked the brand name called ipkknd,they could have achieved wonders with it again.


Last but not the least i too feel that audiences are fed up of these revenge stories of aggressive hero and innocent heroine. As you said it was a different case five years ago.


The one thing i don't agree with is ,same characterization. The characters may look similar if you don't watch the show,but if you do then you figure out that previous season had a depth to its characters be it any character.These characters are all poorly written ..confused writing.


Yes I too think TRP is less, but whatever i said i didn't say it on the basis of TRPs at all. If the script was digestible TRPs wouldn't have mattered ,at least to me,because good shows don't always get decent TRPs. Channel do cares about it though.

Originally posted by: medha16

Haha...thanks!'

It's very difficult for people here to look beyond the actors and focus on the real issue.

A look at my previous posts would make it very apparent my recent distaste for a certain someone's attitude and attention seeking tactics but that is not the point here.

I agree with you that TRP is not the parameter for success and I have always stood by it. However, given the way the industry works, it is the sole parameter that success is measured by the channels and the industry alike. My post was an attempt to rationalize why the 1.4 TRP at 8pm slot for sucha show is far from ideal. It's not bad if you compare with Sony, but it is seeing that it is SP.

Issue is not the heroine or the actor portraying it for me. The issue is the characterization and the how the show, despite promising to be new is desperately trying to cling onto its past shackles by deliberately creating parallels with the original. As for changing female leads goes, I have a special distaste for that but it has nothing to do with IPK but everything to do with the idea that women are replaceable and that a show runs because of the machisma of the male lead. It's a feminist perspective which I don't relate to IPK in particular.

It's nice to finally have a healthy discussion. honestly I am tired of people taking potshots because a certain someone dares to go against the popular and in most cases illogical opinion