Posted:
So, I just wrote a long explanation on the TRP discussion thread and later realized that this needs a separate topic of it's own. So here goes:
See, this is a case of pure business economics.
If this show has to do well, it needs a complete overhaul in terms of characters, plot devices, creative team, marketing team and especially costume design.
This is a clear example of poor marketing and strategy.
Firstly, if the marketing team have any idea about positioning, they really need to have a relook into what they have done.
This season was promoted as IPK3, leveraging on the existing brand of IPk and the team made sure that people connect it to IPK1 with the same actor, name, title, scenes, songs, music, etc and yet they did not sign the original female lead. SP n Gul did everything possible to generate recall value. The biggest mistake was that they were leveraging on Sobti's popularity as ASR from S1 to create a buzz for S3. The IB episode featuring Sobti was a very apparent example of the same.
The biggest irony is that, or should I call it stupidity, that instead of going for a new product, the makers went ahead with a skewed version of what is known as product development in marketing terms, and it backfired on them spectacularly because it was catered to the same customer base of 5 yrs ago.
Now there are several problems with that.
Of course the absence of Sanaya Irani is one of them and probably the most important out of them all, but you need to understand that IPK got over 5 yrs back. I was in school then, now i am about to finish my MBA and start a different journey altogether. Times change, political, social situations have changed, and so have sensibilities. That time, I was fresh out of DMG, Geet and now my generation hardly even watches TV bcoz of the regressive shit that desi tv produces plus the advent of Netflix, Prime, etc.
So, the target audience of this show had to be completely different. a new identity had to be craeted.
yes, they could have leveraged on the IPK brand, but it could have done it in a better way. Replicating scenes, using same character traits, roping in one actor and leaving out the other and making him do the same things he did with the other actor 6 yrs back is not going to work.
IPK3 is not a new show, it's a poor replication of everything that we've seen and loved before.
It's the RGV ki Aag to Ramesh Sippy's Sholay, if you get what I mean.
The targeting has to be done right for this show to work at the 8pm slot. Either it has to be a crisp revenge thriller/drama or it can be a saas bahu planning plotting show. it cannot be both because the audiences are entirely different. 24 and Sasural Simar Ka don't go together.
And neither does an insipid female lead, an aggressive and manhandling male lead, silly superstitions and dialogues like "betiyan woh gehna hai jisse andar rakhni chahiye" ( *MAJOR CRINGE ALERT*)when you are trying to make a show for the GenY youth.
Sampoorna
Bindi
Hindi TV Shows
