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Mishfan

@Mishfan

Dazzler

Posted: 7 years ago

#11

Originally posted by: AvaniVrinda

Mish and Dazz if you like this there are similar "The Making Of " Videos by TVF about News,Party song and 200 crore film which are really funny. Check it out 😊

And Mish i don't know who to blame here Channels ya audience for such degradation of content in Indian TV 😕

IMO, channels have a bigger responsibility & believe they have the power to influence

their audience. But just like in any business, money is their top priority &

the audience end up losers. I am sure we all agree there's no dearth of good writers

In India who could churn out brilliant & unique scripts.

Audience maybe to a small extent but mainly channels interference that

needs to be blamed for shows going down.

Avani, just found an IF article pertaining to this discussion...posted it separately. Check it out

Edited by Mishfan - 7 years ago

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Mishfan

@Mishfan

Dazzler

Posted: 7 years ago

#12

Debate Of The Hour: The GAP between Digital & Television: Narrowed or Widened?

We have a marriage between the two mediums these days, but how successful it actually is..

There has been a plethora of pieces that have elucidated about the evolution of digital world as opposed to the television era. The latter has been on the block for multiple decades and the former has been a rising phenomenon over the past few years. But the entertainment industry is evolving and as we call it, 'changing' with time.

The bombardment of digital references and celebrities on TV and vice versa is a lucid example of how both the mediums are striving to emulate with the changing markets. However, is this bombardment truly a necessity and is the gap between both the mediums actually narrowed or widened. Let's see-

The Declining Stage For Television

Time and again, we talk about the fall of GRPs (Gross Rating Points) on television and how mega shows do not fetch the same numbers anymore. Be it Star Plus, Sony TV, Zee TV or Colors, no channel has been spared and has gotten affected by it in one way or another. This couldn't have been more pronounced with the rise of digital popularity in recent times. There were times, when literally the whole family used to sit and watch a TV show together, even if the younger lot did not like it. As a 90's kid, I did not have the liberty to have a cell phone and internet connection till I was in college and today, we witness little ones having a mobile with themselves. While, the exposure that this is causing and how gratuitous it is, is a different perspective to be looked at; the disguised blessing it has done for the digital world is how everything is so readily available on the fingertips. The kids today don't want to sit on to watch a show for a stipulated time and get furious when a commercial is on-air. TV for sure, has declined in its true sense.

The Rising Era Of Digital World

Granted that digital space is still is a niche that is being served upon, but the niche is the future. And we are a country of word-of-mouth. Haven't we seen some of the smaller films doing wonders only after they get a positive review? That is the case with web shows too. For the younger lot, to have a conversation with their friends and when one asks the other, "arre, tune ye etc. series dekha kya?" is a more prevalent question then asking "How was your day?" This leads to a widespread reach amongst viewers and with reducing data packages and at-home WiFi connections; web shows, sketches and similar factors have been on the rise constantly. Today, AIB (All India Bakchod), Bhuvan Bam (BB Ki Vines), TVF (The Viral Fever) among others are some of the most popular digital channels, who have even managed to get Bollywood biggies attracted to their presentations. But..

The Demographic Is a Haystack and the Digital Space Is a Needle

The Demographic of India is as wide as it gets and while a cell phone is present in every other urban child's fingertips; a television set is present at every rural house's basic setting. You go to the remote places in India and even though they have a compact house, a television set is a must-have furniture for them. And unfortunately, they do not have the need or want to see an artsy show or a psychological thriller, and you cannot blame them. They just do not connect with them as a rational human being would only watch something constantly, only If he/she relates with it. For them, it is the quintessential saas-bahu sagas or the kitchen politics that is something they endure. When they see a protagonist fighting those odds, they feel liberated. I am in no way, categorizing this section of the viewers as I understand the limitations they have. However, as I mentioned in the beginning, the haystack is there at display and digital space is a needle, which is gradually growing.

The Attempt Of Marriage Between the Two Mediums

How, just how, can one manage to make both the mediums work? Well, we don't know if that is entirely possible, but the least that can be done is cross-branding. The emergence of digital stars have led several TV people to believe that this is the need of the hour and we need to tap into this growing market too. For instance, there is an onslaught of reality shows on TV every other day. But, we are humans afterall and getting saturated is one of our prime activities. So, what can one do to try and get innovative? Concepts is one thing and bringing in new faces is another. A recent flock of reality shows and chat programmes have seen several digital stars coming in either as special guests or legit judges. The best example is how Mallika Dua, Zakir Khan and Hussain Dalal became the panel of mentors of The Great Indian Laughter Challenge on Star Plus. It is unfortunate that the show did not turn out to be a success as they would have hoped it to be, but it did open some closed doors too.

There Are A Lot Of Hunches

Well, it isn't obligatory for an experiment to be successful, right? With the above mentioned and a few other cases, the marriage hasn't been an entirely triumphant one so far. With Malika, Zakir and Hussain's short stint in TGILC and a mixed response and disappointing ratings to Sahil Khattar's hosting on Dance India Dance respectively, there has been a lot of hunches than victories.

But,

The objective is correct, but the execution seems faulty. It may be a tad too early to rub 'unknown' faces to an audience who don't seem to relate to 'their kind of humour.' Also, there is a flipside scare of how the actual viewers of these digital stars feel rather differently, when they see their favourite youtuber/digital guy doing something quintessential and mainstream.

The Future Is An Explosion

Albeit all of the above, I choose not to be pessimistic and see this union as a means of quality and guaranteed entertainment. I, and even you would have constantly cribbed about not having superior celluloid viewing for all this time, isn't it? Who knows, with digital people coming in on television and the snail-paced but assured growth of the idiot box, we will soon see path-breaking shows that we keep wondering about.

So, let entertainment be the means of catharsis for you and not be the accumulated garbage in the mind, we usually develop.

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~DaZZ|ing~

@~DaZZ|ing~

Rocker

Posted: 7 years ago

#13

Read the article and the author raises some valid points, Mish. I now personally feel that this divide between the urban and rural audiences is responsible for this disparity in content preferences. I had completely forgotten about the rural audience! I don't mean to categorize or stereotype either, but I've noticed a trend in the rural TRPs in India. Having said that, wouldn't KRPKAB have been an example of a successful marriage between the preferences of the urban and rural audiences? 😳 The theme was unique for the urban audience, but an empathetic one for the rural audience. Aren't sons precious to all Indian mothers? 😉 I think we need more content-driven shows like KRPKAB on television. I always felt the same way about IKRS in its unique format and empowering message. I can't imagine anyone being unable to identify with the show. Why is Akshay Kumar so successful in all of his films? His content is appealing to everyone irrespective of their backgrounds, education, and creed. The author also brings up a good point about there possibly being a plethora of good writers in India who probably aren't being given a fair chance to display their talents on television. Wouldn't writers like Nitesh Tiwari, Ashwini Iyer Tiwari, Reema Kagti, Shakun Batra, Abbas Ali Zafar and co want to work on television if given the right script. If they're capable of making remarkable films, then wouldn't they bring that same emanation over to television? I'd imagine they'd be given a handsome amount for the screenplay of a finite series. Just my own thoughts on the subject. 😊

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AvaniVrinda

@AvaniVrinda

Navigator

Posted: 7 years ago

#14

Good article Mish 😊
I agree about Rural masses and their likings to some extent .My grandmas place is one such remote area where TV is the only entertainment. Even Cell phone signals never used to reach. (Things have changed in past couple of years)
I understand they relate to saas bahu types more but even that can be presented with good content . We had series like Malgudi days (A classic according to me)and some kannada/regional series which had really good content which is relatable which was loved by many in rural areas and even movies as Dazz said but then came onslaught of these illogical series and surprisingly people started liking it too and that's not just rural people according to me but urban people too watching them and loving them 😕
Something like Bigboss can be such a hit is beyond me . Again no offence to anyone .Please don't mind :). Just my view

I think if lets say Yakeen ka safar is aired (in regional language ofcourse ) everyone would love it in my village 😊
So my point is i don't see just Rural masses to be the reason for this . If at all its audience in general +channels who want to get as much profits with never ending series ..But yes there is one catch as there is no other entertainment media in rural areas they would watch whatever is presented to them 😕

This is the longest i have written apart from my SS i guess 😆

Edited by AvaniVrinda - 7 years ago

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zajedno

@zajedno

Sparkler

+ 3

Posted: 7 years ago

#15

Originally posted by: AvaniVrinda

Same here Mish. In fact i had stopped watching television much before IKRS. I came across IKRS when i was in hometown and was randomly surfing channels with no other job and the scene was when Viplav saves Dhani from crowd and was surprised to see "Love story(didn't know his name then) hero .also impressed by female lead and became fan of IKRS 😉 And sadly even this one lead to a disaster 😕 So now no more TV !!
This funny video shows the sad state of Indian TV . No offence to anyone 😊

[YOUTUBE]https://www.youtube.com/watch?v=ewFiQVw-IkY[/YOUTUBE]

hahaha soo fany, thanks👏