Ratna, Good Question, have asked that myself a few times.
I might sound strange, but I was never attracted to the shows poster as such before it started.
Since I only watch shows online, the promos are edited, so had no idea what it was & not inclined to find out either.
How I came to know was thru' an article that mentioned Viplav / Dhani being the talk of the town.
This caught my attention & my first peek into the show.
My very first episode was Vip saving Dhani from drowning near the holy river...
I could not stop myself, caught up on most of the previous ones...there's no looking back since.
I have been glued ever since, no matter how ridiculous some episodes have been, the negativity, Dhani bashing, insults...these do get to me, but I find ways to convince myself it's after all a show & not real.
Of course, the main attraction is the USP of the show ISHQ & Mishal. I had never seen or even heard of him before this.
There is something about this actor, I can't take my eyes off him in any scene. He can enact any scene, even the stupidest ones, with great clarity. He gives it his full...that's not everyone's cup of tea.
Ishq/ Romance of this show is unique unlike any other. The lead pairs chemistry is sweet & adorable
Yes, it can get a little monotonous sometimes, but I don't mind at all.
The other good part has been this forum thru' which I can interact & share my thoughts about the show without any qualms. I am here becoz of the show & vice versa too. I might sound ridiculous, but...
Every show has its flaws, this one too. I want & hope it survives & continues to entertain us for a longer period of time.
I will be loyal till the very end, until the curtains are drawn.