Article: No more TRPs ?

http://www.media247.co.uk/bizasia/zee-network-star-tv-india-network18-cancel-tam-subs#sthash.H540CBFd.dpuf

A week after Multi Screen Media (Sony Entertainment Television Asia) and Times Network cancelled their subscriptions to TAM Media Research's TV ratings service, ZEE Network, Star TV India and Network18 have followed.

ZEE Network had 40 of its channels, Star TV India had 33 channels and Network18 had 13 channels as part of the audience measuring service, however this will be no more with immediate effect. All three broadcaster sent in their notices to TAM today.

"Obviously, the broadcasters have taken a concerted decision to snuff out TAM. They contribute close to 80 per cent of TAM's annual revenues. It's going to be difficult for TAM to sustain itself. The broadcasters are looking forward to a new regime which truly reflects what viewers are watching under BARC by mid-2014," a media observer told IndianTelevision.

This now means all major Hindi General Entertainment Channels will now no longer have official audience data measured for them.

TFS! I do not know if I should be happy or sad. How will they improve or axe this, or any show for that matter, if there won't be any viewership numbers to base it on? 😕

Originally posted by: tabu31noor

tfs its gud though i never care 4 trp...i see wat i like to see trp dekh kar apne liye koi show nahin select karti😆aur nahin uski trp low dekh kar usse dekhna band karti hun aur nahi wish karti ki ohhh god itni low trp ab yeh show band ho jaye😆🤣...anyways i hope yeh naya change channels is week se hi start ho jaye...aur yeh behuda trp cheez se log chod kar show ka content dekhe...

ok let me add my comment here which i wrote somewhere in FB 😳

i think they are going to end the contract with TAM company but i donot think TRPs will be stopped.
TRPs or "any other way to know who are watching what at particular time" - will be determined in someother way. because based on TRPs only ADs and their price will be determined. on ADs only show will run, without knowing which show is going good no company will put money to channel.

their is nothing to get excited seeing this article. who knows before channels agreement gets cancelled TAM may get with more accurate system and all channels will like the new project of TAM and give their contract back or any other company may coming with better idea to determine TRPs 😳

we never know 😃 , hope i am clear 😉