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BUSINESS PERFORMANCE
During the quarter, Zee TV showed significant rise in GRPs averaging to 196 GRPs up from 158 GRPs in the third quarter, recording a relative share of 18.7%. The performance was better in the Weekday Prime Time band, where Zee TV recorded a relative share of 19.7%. The channel delivered a weekly average of 16 shows among top 100 shows during the quarter led by top rated fiction shows like Pavitra Rishta, Yahan Main Ghar Ghar Kheli, and Hitler Didi and the non-fiction show Dance India Dance - 3. Zee TV launched Punar Vivah in this quarter. The key shows to be launched in the forthcoming quarter include Phir Subah Hogi, DID Lil Masters and Sapne Suhane Ladakpan Ke.
During the quarter, Zee TV showed significant rise in GRPs averaging to 196 GRPs up from 158 GRPs in the third quarter, recording a relative share of 18.7%. The performance was better in the Weekday Prime Time band, where Zee TV recorded a relative share of 19.7%. The channel delivered a weekly average of 16 shows among top 100 shows during the quarter led by top rated fiction shows like Pavitra Rishta, Yahan Main Ghar Ghar Kheli, and Hitler Didi and the non-fiction show Dance India Dance - 3. Zee TV launched Punar Vivah in this quarter. The key shows to be launched in the forthcoming quarter include Phir Subah Hogi, DID Lil Masters and Sapne Suhane Ladakpan Ke.
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