>>> Originality counts
IMHO, Vinit is not original, he copies Sonu Nigam's voice!
>>>> Says Arnab, he sung the popular Vaada raha song in Khakee for Akshay Kumar, and three others as well. For an upcoming singer it's very important to sing for a popular leading man. That's the only way he gets noticed initially......
I would like to elaborate a bit more on this point......
This is where Qazi scores over ALL other singers. Qazi does not need to sing for a popular leading man. He himself can become popular and he already is noticed by the masses. This is the point I have been trying to make. QAZI is destined for bigger things if he groomed well!
Sony had an ace in him!
Himani needs a Sushmita Sen to sing her Thumri on screen Arnab needs an Akshay Kumar to get his voice noticed..Shreya Ghoshal needed a Devdas and internationally known beauty Aiswarya Rai, also SLB's directoral touch in song choreography....In Jadu hai Nasha hai she needed a sizzling Bipasha! Not sure about Vinit, he needs a Zayed Khan(?).....
But our Qazi bhai needs none. He himself is a Singing-Star...
Qazi bhai can emote a bheege Hont tere or Pyar toh hona hi tha..do the latkas and jhatkas for a Saaki Saaki and render it in an endearing and simple way too (no gale ka kalabazi needed for him like Sukhwinder Singh!)....
Be the face of any song and also render it so soulfully and simple way that it touches the maases heart and sell his music!
Let the video of Kehkasha come out and I hope it can prove my point (I am not an astrologer, but my gut says it would a great one! (I may be wrong) ,
He himself is a Style Icon! If they market his jackets, and make advts on his "Baal", that itself will earn them revenue!
This is what I meant when I say Qazi has the potential to change the way people have been looking at music...
Qazi can become a BRAND!
BRAND QAZI!
Qazi Label = Apparels
Qazi Hairstyle
Qazi Jackets...
Gale mein Kharash Qazi ki goli lo! Khiich Khiich Door Karo!!
Lots and Lots of potential....
Living example is Look at the footballer David Beckam...the way he is marketted! His ex-club Manchester United and now Real Madrid can really commodify him.
Indian Idol is a Brand in itself!
So, Abhijit Sawant himself cant be a Brand (as of now), will always be known as Indian Idol!
PS:
Wonder why Mr. Jha did not mention Nihira Joshi of Sa re ga ma, she has sung in the SEL's SuperHit album Bunty aur Bubbly (Dharak Dharak). Also, another one is Debojit, he has a great cinematic voice for Playback would suit any star. These 2 seems to be the least hyped ones.