Lol everyone is attracted towards a bad boy character... So it feels appealing to have a main hero who is a angry young rude man, super rich, And the girl will be shown as pure hearted, innocent and very DUMB who only knows to cry and bicker with the ML for silly things which we call as nok jhok.
These things not just happens in ITV. In thai lakorns there is a genre / term.. Slap-kiss drama.. Where the ML will be so abusive, kiss FL without consent, rape her but still the girl will end up falling for him and people still keep watching it.
I seriously hope we don't get to see such things here with Jabir.. Pooja is not someone who is spineless and cries every time and neither is kabir someone who uses force to put forth his point.