Aishwariya Rai in Racist Ad

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Antlers

@Antlers

Sparkler

Posted: 10 years ago

#91

Slavery is very much present in Dubai, Saudi Arabia, and Kuwait.

Here's an expert from Human RIghts watch on Kuwait using Indians as slaves:

http://www.hrw.org/world-report/2014/country-chapters/kuwait

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Mallika-E-Bhais

@Mallika-E-Bhais

Trailblazer

+ 5

Posted: 10 years ago

#92

This ad is repulsive. It's a triple edged sword b/c not only does it portray racism & child labour but also class exploitation. The Kalyans Re the biggest BS I've ever seen. They're dull of pseudo values & traditions , the ultimate epitome of Noveau Riche Pretension.

Ash better step up. I see the Bs remaining silent though & while that's a wonderful way to shut people up - Not this time. Speak up, accept you were careless.

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-Aarya-

@-Aarya-

Dazzler

Posted: 10 years ago

#93

RTH, who is really at fault here, Rai, Kalyan Jewelers, or the feminist activist (who thinks the add is promoting child labor)? And I am sure if it wasn't for this add, then we wouldn't have child labor in India?

This leads me to question aren't we all racist? Take for instance, marketing analytics show that fairness creams in Indian and International markets account for almost 50 per cent of the sale of beauty products, and I wonder why? Why is India still trending toward fairness?

Edited by -Aarya- - 10 years ago

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McNinja

@McNinja

Inactive

+ 3

Posted: 10 years ago

#94

The concept of the ad was completely lacking in its execution. I don't think the intentions were to depict slavery or racism, it's just how it's being seen because people do tend to zero in on skin color.

The ad is meant to depict the culture of the subcontinent. If we want to relate the ad to our culture, I feel the outrage should have really been about child labor as opposed to racism. It's a pretty normal sight to go into India/Pakistan and see young children working as maids/servants for households. Some are made to work to pay off their parents' debts, others are forced into it by pimps of sorts.

If this ad was trying to depict European/American culture, then yeah I can see the racism and slavery outrage. If it showed a colonial woman sitting with a dark skinned servant, I would immediately think of slaves. However, seeing this pic, I just see an Indian woman and a servant...something that is still very common in the motherland.

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charminggenie

@charminggenie

Stunner

+ 2

Posted: 10 years ago

#95

Originally posted by: return_to_hades
@Charminggenie

So according to you people should be like "This may look like racism and slavery, but it isn't. It is not our fault that it looks eerily similar to colonial images. That is your problem. Indian history is different. So you will just have to buy our word that the concept is different. We are not going to care or apologize that we unintentionally depicted racism"

Whether the racism is intentional or unintentional, it bears semblance to racist imagery and warrants sincere immediate apology.

Discrimination based on skin tone is still internalized racism. It applies even if the aggressor and victim are both of the same race.

Huh- When did I say it's your fault, I said it depends on perception - If viewed in terms of general idea of racism - this advert will touch the nerve.

But if viewed in context to Indian history - it isn't controversial except for the child labour angle Because Pre-colonial history doesn't have evidence of racism or social discrimination of society on the basis of colour.

So if I draw a swastika which is a Hindu religious symbol should I apologize because of Nazi connection . How do the two perceptions work then?

Ofcourse internalized racism can happen in one race too but does India have that accounted before colonization. Or even post colonization , after independence did free India have a system where people were divided on the basis of colour and was it legally binding like say American Constitution was . How can we compare the implications of racism for these two states and by that I don't deny India has a huge problem with colourism , just the ramifications , the interpretations are very varied.

How would you see an advert with say a brown coloured driver opening the door for "fair" skinned Ash for say a car product? Would that also be termed as racism?

Edited by charminggenie - 10 years ago

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Believe

@-Believe-

Stunner

+ 2

Posted: 10 years ago

#96

I think the ads are well done and accomplish the job of getting our attention. Some people will see racism if they are looking for it but I wouldn't have even considered these racist if others hadn't mentioned it...😊

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893917

Suspended

Posted: 10 years ago

#97

People just need an excuse to point out everything and everyone.

I agree with all those who said that perception is what that matters. At the outset, I don't understand why most people are blaming Aishwarya and Kalyan jewellers for the ad. It's only the editing team that needs to be blamed if and if only they have edited the picture in order to promote racism. If some people think the poster talks about two people of different skin tones, to me the poster says a jewellery ad.

Even if it discriminated against skin tones of two different people, I don't find it racial because people co-exist in the world today. If people think the ad is racial, then it means that the entire world is racial and all people are racists. Racism is the minds of people, not the poster!

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sudesh kumar

@qwertyesque

Rocker

Posted: 10 years ago

#98

whats wrong with this ad. If its potrayed as a period.. ad... it was an accepted reality then.. its our pseudo intellectuals in action again seems like... i think it is perfectly and aesthetic for that period...

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sudesh kumar

@qwertyesque

Rocker

Posted: 10 years ago

#99

Originally posted by: return_to_hades

I can only hope that those claiming that this ad isn't racist are unaware of the impact of slavery on African lives and why the race issue is still alive and relevant even today.

Arent like typical americans we are overreacting.. ...blacks even today face discrimination even thouhg they have brought glory to this country in several fields... and we are talking of slavery...

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441597

Suspended

Posted: 10 years ago

#100

This ad is disturbing because of the child labour element. But I don't think there's anything "racist" about it, if we take the dictionary definition of that word. Like Genie said, in India socio-political discrimination stems from economic, class and caste differences, not from colour preference. The "racism" argument would've had merit if Aishwarya was dressed up as a Victorian White woman. But she's not, so...

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Aishwariya Rai in Racist Ad - Page 10

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