I've always wanted to see this episode after watching the caps of this moment !! Lovely cap ... I'm changing my avi and keeping one from this epi !!
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Yes, 😊 and I love that. We also had Abhijeet saying 'hume tumne aaj tak kuch nahi diya'.Originally posted by: NandiniPS
😆Par freinds to aise hi karte hain na?Maang maang ke kehete hain kuch nahi manga😆
The creative agency for Sony is Leo Burnett, while OMD is the media agency.
Commenting on the marketing strategy for the show, Sneha Rajani, Senior EVP and Business Head, Sony Entertainment Television, said, "This is one of our biggest show launches. We have done a 360-degree marketing campaign using television, print, outdoor and digital platforms. It has become synonymous of how Sony has been doing the marketing for all its shows."
Giving his views on how the marketing for this show differed from other shows, Danish Khan, Senior Vice President, Marketing, Sony Entertainment Television, said, "This show focuses more on life in the Hindi heartland, thus, our marketing activities have also been taken to the small towns and cities of UP, MP, Rajasthan and Gujarat, reaching out to women as they are our main TG. Besides, we are also using a lot of local media and focusing on the local markets."
On the need to bring forward the prime time slot to 7.30 pm, Rajani said, "If you look at other channels, they too have some show or the other at that time slot and Sony was lagging behind. There is a substantial audience base in UP and MP."
'Shubh Vivaah' is the story is of a middle class family from UP, where a father takes cares of his five daughters after his wife's death and these girls dream about marrying their perfect man. The time then comes for the father to bid his daughters farewell and the story progresses to show how the marriages change the lives of these girls.
Rajani further said that apart from 'Shubh Vivaah', no new shows were planned on Sony as of now. She added, "'Indian Idol' is coming up and the first phase of the promotions has started for the auditions."
So far, Sony has been airing repeat telecast of 'CID' and 'Crime Patrol' in the 7.30 pm time slot, with the launch of 'Shubh Vivaah', Sony TV is extending its prime time slot, upping the competition for other Hindi GECs.
Courtesy: http://www.exchange4media.com/45491_sony-beefs-up-fiction-line-up-with-%E2%80%98shubh-vivaah%E2%80%99.html




Opening TRP is out. 1.4 is pretty good. https://x.com/GossipsTv/status/1872335699959263257
Thread for today's episode... Don't even feel like making the thread these days because the forum is so soona-soona...
Thread for today's episode...
Thread for today's episode... Is it going to be a Diwali special episode as shown by the BTS?
Discussion thread for today's episode...
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