Problem with nepotism in Bollywood is, people can only reject some of the nepotism products (Abhishek, Arjun Kapoor). But they don't have ability to promote outsiders into top position. Those who can reach top are only those nepotism products who were not rejected.
I read people saying, "Then go and watch Kunal Khemu or Vidyut's movies. Who is stopping you?". It is not those people's stardom or acting which is stopping people to watch them. It is the entire product. The outsiders are never given the same product or packaging where they can compete with insiders.
They don't get to debut (except Sid) in a well packaged commercial movie launched by a big banner to get recognition. So their familiarity is low.
It is not that Alia or Varun were known to public before (like Jhanvi, Taimur or Aryan). It is the SOTY promotions which made their name familiar.
Outsiders does not get this packaging. They have to act either in artsy movie with less commercial content or a low budget commercial ones. When people reject these movies (may be because of the lack of commercial content, or they are poorly made, it is termed as people rejecting these actors).
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