Gully Boy is looking at a 30-35% drop on its second day with collections set to be in the 12.50-13 crore nett range. This is par for the course as the first day was boosted by Valentines Day. The collections on day two also mean that real value for day one was about 13-14 crore nett which means around a 40% boost for Valentines Day. Its higher than normal but mainly because it was youth film for metros.
The second day saw some cinemas in Mumbai city and Bangalore dropping just 25% but then there were others in Jodhpur, Kanpur, Gwalior etc which dropped around 45%. As long as the target audience of the big metros maintains the film will do well. The A, B and C centres were always going to be a tough ask due to the content and the hero Ranveer Singh does not have the pull in these places yet to somewhat compensate for the content.
The two day collections are around 32 crore nett which is a good total and puts the film in a good position but it also needs forward momentum in the metros over weekend to ensure a good weekend trend. The weekend collections will be good anyway due to the first day boost and its about the trend.
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