Massive revelations and blind item Bonanza!!! - Page 4

My questions

Do you Manage SM accounts for stars? Does Agency posts praise of other movies, reply to a celeb tweet, RT all favorable tweets, Moderate comments on SM?

Do they keep eye on forums like Reddit ( our Sub isn't that popular, there must be other discussion boards like India Forums) to see what are opinions of fans and others about their star?

Do they tell star what can they get trolled for or what behavior should they avoid?

Do stars get pointers on where the wind is flowing on a social topic?

Lastly, how does one get job of being a SM manager? We have a few members who would love to manage Insta/ Twitter accounts of celebs

Thanks for doing this for our Sub.

1. Yes, sometimes we manage every little detail, who they like, who they comment etc. other times the celebs manage their own social media and we preview all the posts. About the other part, I myself have typed quite a few thank you's after a trailer launch or important event. My colleague has even done an AMA on behalf of a celebrity on twitter. We even moderate quite a few comments if the celeb wants us to, but our agency is against this. We believe that pushing down on the negative comments is only going to make them come back harder, sort of like the Barbra Streisand effect.

2. We sometimes do. But indiaforums is just a bunch of sycophants and fans wanting the best for their stars and not being easily convinced by other celebrities. They are the type of audience which knows that celebrities aren't perfect, and they do have a dark side, so it's useless trying to convince them otherwise. One of our A list clients is an ardent follower of India forums though, and was quite enraged when news of her indulging in an activity harmful to her body broke out there, we convinced her that trying to delete it there would only make it gain more traction, and thankfully she agreed. It's not a big enough platform to think about too much. Let's not even get started on pinkvilla.

3. All.the.time. Except a few rare exceptions, celebs are quite out of touch with reality and let out questionable statements. We spent half an hour convincing a client that tweeting All men are potential rapists, teach your boys not to rape' could backfire on her last month.

4. Yes. We actually craft up responses based on their personalities, and if it's a topic that we haven't gotten time to address, simply tell them to say an excuse that would sound the most like themselves to avoid it. If they are a firecracker, letting out rather rash statements can get them in the news, but our agency does not believe in that sort of publicity. As per many algorithms and history, it scarcely pays out in the long run.

5. Well I graduated from a top 20 school(USA)with a degree in social media marketing. I worked with a few companies before going to Mumbai. My dad is a builder, we often met tv actors during functions. I just climbed the ladder from their and now I manage quite a few A list celebrities. Not going to lie, connections are everything. My manager is not even 12th pass. Props to her for getting where she is, but connections helped her out a lot. I would say about 40% of our agency had no previous connections with this industry, so all hope is not lost!

Sorry for any grammatical errors, I am not proofreading right now. No need to thank me, this is fun.

Great answers. When will SRK hire a good PR like Salman did? His image is in tatters because of fake news etc.

SRK has made an empire for himself, he is too confident of himself to hire a PR that shall control him too much or change his image. As per acquaintances, we was in pure and utter disbelief when zero flopped. He had no idea why people wouldn't like his romantic and arrogant character. I don't think he can ever radically change his perception like being human' has.

Script sense is his way to the pinnacle now, not PR.

My humble opinion.

What is PR budget of a moderately successful star or Celeb? Is it true that star kids like Sara and Jhanvi have PR budget ranging 10 Cr a month?

We manage one of them, and trust me, we would be delighted if that was the amount, but it definitely isn't. Both of them do have a much higher PR budget than a lot of A list celebs though.

PR budget really depends a lot. A few celebs give upwards of 10 crore per year, but most are in the vicinity of 1-2 crore. A lot of them give a lot of gifts if everything goes well , so that's there. I got 2 brand new iPhones and an iPad Pro this year.

Celebs who aren't on SM, like Kareena, Ranbir, do they use a lot of PR to make sure they stay relevant on these sites? Or is their fame/ fan following enough to create the hype for them?

Well, it's funny you ask that question, because the agency I work for has mananged one of them for quite some time. They are even more particular than celebs who are on social media. We start potential hashtags, monitor their perception, and give them constructive feedback.

The celeb we manage also tells us to delete a lot of negative feedback, so we do practise that sometimes. We want to show these celebs in the best light possible