Mary Kom is Beating Heroine. Box office collections

http://m.koimoi.com/box-office/mary-kom-1st-week-box-office-collections

After a good weekend at the box office that saw the collections gain momentum with every passing day, Mary Kom enjoyed stable weekdays at the box office. As mentioned last week, the word of mouth ranged from average to good and hence the collections didn't really hit the roof. Still, they were consistent enough to ensure that the film earned 46 crores in Week One. Considering the fact that releases of last two weeks, Raja Natwarlal andMardaani, couldn't come anywhere close to these collections even in their lifetime (leave aside the opening week) this is a feat good enough for Mary Kom.

Having said that, considering the pre-release hype as well as industry and trade endorsements, one expected the trending to be a tad better. It isn't bad by any means but then it isn't exceptional either, which would have made it a candidate for turning out to be the highest grossing heroine-driven film.

Beginning this week there is a plethora of releases till the arrival of Bang Bang! and Haider on 2nd October, what with 10-12 films in the pipeline. Though most of these aren't really notable, they would still eat up the screen space, hence proving to be some sort of competition for Mary Kom.

As things stand today, respective record of Queen (Kangana Ranaut) and Kahaani (Vidya Balan), both of which just about crossed the 60 crore mark, seems safe. Still, Priyanka Chopra can take pride in the fact that she would have at least a 50 crore success running solely on her shoulders.

Joginder Tuteja tweets @tutejajoginder

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Heroine started witnessing considerable drops ever since last Friday. The movie made a small 1 Crore on it's 2nd Friday, 1.20 Crores on Saturday and an approx 1.40 Crores on Sunday. Madhur Bhandarkar's much hyped project Heroine could make only 3.60 Crores on it's 2nd weekend at the domestic box office.

The Kareena Kapoor starrer now stands at a domestic box office total of 40.10 Crores. Also another 9 Crores at the overseas box office brings up its worldwide box office total to 49.10 Crores.

From the looks of it the movie won't last more than a week at the box office. A lifetime collection of 43-44 Crores is the best the movie can achieve in India.

The makers of the movie will not be in a loss via this venture but the distributors sure will. After the huge publicity and the hype that ensued it was only expected that Heroine would be a super-hit. However, the masses seemed to not like the movie to that extent and showed their finger down.

Better luck with an "ORIGINAL" story next time Madhur.