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Posted: 9 years ago

Mohenjo Daro Trailer: Trade, Audience Response and IndicineFBO

10 mins ago
3 min read

One of the most anticipated trailers of the year was launched yesterday. There was no launch event or media interaction, but the makers decided to launch the trailer on the Star TV Network, followed by the internet (both at 8:57 PM yesterday).

The response, like every other much-awaited biggie', was mixed. When the expectations are high, the chances of disappointing the audience is higher - and that seems to be the case with Ashutosh Gowarikar's Mohenjo Daro too.

We asked 20 people in the trade (including theatre owners, distributors, trade veterans etc) for their feedback on the trailer. The response was mixed to negative - 5 of them said the trailer was good', 13 said it was average (under-whelming, disappointing, something missing were the words used) and the remaining 2 said poor. It needs to be pointed out that none of these people were in any which way associated with UTV, Hrithik Roshan or Ashutosh Gowariker. Opinions were from known and unbiased sources.

The audience response falls in mixed to good category. In our poll on Twitter, 36% people voted for outstanding', 20% voted for good', 25% voted for average' and 19% voted for poor'. On Youtube, the percentage of people who have liked' the trailer is around 85% which is average. Usually, films that score 95% or more likes against dislikes is considered to be excellent, 90% or more is good, while anything less than 85% is average. (Read article: Trailer rating of 2016 films)

These are not the only two ways that we categorise the audience response'. It's a combination of many things which includes Twitter polls, Youtube likes vs dislikes ratio, feedback from real audience and even our own comments section (feedback from the known neutral' people is obviously given more importance).

For our own rating, we'd go with 7 on 10 for the trailer.

IndicineFBO: We start with 15.4 crore as the first day prediction for Mohenjo Daro. The film needed a strong trailer - which would've probably also made the makers of Rustom' think of averting a clash, but the response so far hasn't really been overwhelmingly positive. Certainly not in the Bajirao Mastani' league, the trailer of which shifted the pre-release balance from a one-sided clash to an interesting one with Shah Rukh Khan's Dilwale.

664269 thumbnail
Posted: 9 years ago

11 Spectacular Shots From Hrithik Roshan's Mohenjo Daro Trailer That Left Us Wanting For More!

June 21, 2016
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The trailer of Hrithik Roshan's Mohenjo Daro is out and the epic adventure-romance, set in the era of the Indus Valley civilisation, revolves around the lives of Indigo farmer Sarman (Hrithik) and Chaani (Pooja).

Also starring Arunoday Singh and Kabir Bedi, the three-minute long trailer of the film has definitely left us wanting for more. Co-written, co-produced and directed by Ashutosh Gowariker, Mohenjo Daro promises to teleport you back era of the Indus Valley civilisation that dates back to 2600 BC.

Will a tanned Hrithik Roshan be able to pull off a periodic drama yet again? Will he be able to make it look like something unusual and different from films like Jodha Akbar and Bahubali? Time will tell but watch the trailer right here:

Some stills from the trailer will stay in your mind for longer than usual!

#1

Mohenjodaro

UTV Motion Pictures

#2

Mohenjo Daro

UTV Motion Pictures

#3

Hrithik Roshan

UTV Motion Pictures

#4

Mohenjo Daro

UTV Motion Pictures

#5

Mohenjo Daro

UTV Motion Pictures

#6

Mohenjo Daro

UTV Motion Pictures

#7

Mohenjo Daro

UTV Motion Pictures

#8

Mohenjo Daro

UTV Motion Pictures

#9

Mohenjo Daro

UTV Motion Pictures

#10

Mohenjo Daro

UTV Motion Pictures

#11

Mohenjo Daro

UTV Motion Pictures

Mohenjo Daro is set to hit the silver screens on August 12, 2016.

hotchic thumbnail
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Posted: 9 years ago
Mohenjo Daro

Isn't that Hrithik, in disguise behind Pooja?
664269 thumbnail
Posted: 9 years ago

Originally posted by: hotchic

Mohenjo Daro

Isn't that Hrithik, in disguise behind Pooja?


Ohh yes .. i just noticed it , did not see it before 😲

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Posted: 9 years ago

Originally posted by: hotchic

Mohenjo Daro

Isn't that Hrithik, in disguise behind Pooja?


o yes good observation
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Posted: 9 years ago
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Posted: 9 years ago

Originally posted by: SunHarsh4eva

11 Spectacular Shots From Hrithik Roshan's Mohenjo Daro Trailer That Left Us Wanting For More!

June 21, 2016
273
facebooktwitterredditgplus

The trailer of Hrithik Roshan's Mohenjo Daro is out and the epic adventure-romance, set in the era of the Indus Valley civilisation, revolves around the lives of Indigo farmer Sarman (Hrithik) and Chaani (Pooja).

Also starring Arunoday Singh and Kabir Bedi, the three-minute long trailer of the film has definitely left us wanting for more. Co-written, co-produced and directed by Ashutosh Gowariker, Mohenjo Daro promises to teleport you back era of the Indus Valley civilisation that dates back to 2600 BC.

Will a tanned Hrithik Roshan be able to pull off a periodic drama yet again? Will he be able to make it look like something unusual and different from films like Jodha Akbar and Bahubali? Time will tell but watch the trailer right here:

Some stills from the trailer will stay in your mind for longer than usual!

#1

Mohenjodaro

UTV Motion Pictures

#2

Mohenjo Daro

UTV Motion Pictures

#3

Hrithik Roshan

UTV Motion Pictures

#4

Mohenjo Daro

UTV Motion Pictures

#5

Mohenjo Daro

UTV Motion Pictures

#6

Mohenjo Daro

UTV Motion Pictures

#7

Mohenjo Daro

UTV Motion Pictures

#8

Mohenjo Daro

UTV Motion Pictures

#9

Mohenjo Daro

UTV Motion Pictures

#10

Mohenjo Daro

UTV Motion Pictures

#11

Mohenjo Daro

UTV Motion Pictures

Mohenjo Daro is set to hit the silver screens on August 12, 2016.


2, 10,11 is what makes the HR the best shades of pain intensity and lots of style
hotchic thumbnail
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Posted: 9 years ago

Originally posted by: SunHarsh4eva


Ohh yes .. i just noticed it , did not see it before 😲


It's actually hard to recognize, until unless you pay some good time analyzing the picture.
Wondering what could be the reason to keep him in the background😆 We'll get to know after watching the movie.
664269 thumbnail
Posted: 9 years ago
@DB - my fav shots are 2 & 10, he kills it with a turban and his eyes are so expressive in these two particular shots . I hope his performance impresses everybody as he has given 2 years to this film, i am always nervous when it comes to his films, i know it sounds childish, but even if his film flops, what makes me sad is when his performance gets trashed, so i hope he lives up to the expectations.

@Hotchic- good observation buddy .. and i like dhow the trailer has not given us much details, i think it will be interesting to watch the connection between Sarman and Chaani, and why he is brought to save Mohenjo-daro, why only him .
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Posted: 9 years ago


This is my personal favourite😃 This just takes the cake for me. He looks so freaking HOT! The look in his eyes. Hrithik and the movie gives me HW feels tbh.

From the list, it's #2 #3 #10 #11. Oozes high dose of intensity.

SH4eva : Ditto. I thought the curiosity and anticipation would just end after the trailer but actually it has just began and rising.

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