Why didn't YRF promote Bewakoofiyaan? - Page 3

Originally posted by: poppy2009

@Zara,

I just commented based on the fact that the hype around the film is so low-key, which is surprising because it stars two of the most popular actors around...Ranveer and Parineeti, plus as you said, its a Shaad Ali film, who has given two huge hits before.

Also, Ranveer is not talking about the film at all in his recent interviews. He speaks mostly about DDD and other projects. This might be because YRF discourages its actors from speaking about under-production films, but still!

Hopefully, I am wrong and the film is promoted as well as Gunday was!

@Scorp...UTV is without doubt the best production house around! Everyone who has worked under UTV, right from Mandira Bedi to Rajkumaar Rao has only benefitted by their association with them!

@Poppy:

SDR was promoted and marketed a lot better than usual yrf romcoms. Digital motion poster, innovative teasers, a trailer released a good 2 months before release. Songs were released gradually, there were promotions on FM, cast came to all the film based shows and also all the reality shows, jhalak dikhla ja, dance India dance super moms, kapil's show, I think even the other comedy show on Sony. Also there was a lot of promotion online and social media , from surveys to Twitter trends.
I think the reason for it was cos SDR was by jaideep sahni who is one of yrf's favourite writers, also they were quite confident abt this project, sdr also went to Toronto international film festival.

Exactly I was thinking the same, they didnt promote the beautiful songs like Rumaani Sa and O Heeriye.

The film could have been avergae, but I guess they were too busy with the money earned from D3, even promotions of Gunday and D3 was not good.

YRF should learn to change their promotional strategy.

Originally posted by: chocolate_boy

Exactly I was thinking the same, they didnt promote the beautiful songs like Rumaani Sa and O Heeriye.

The film could have been avergae, but I guess they were too busy with the money earned from D3, even promotions of Gunday and D3 was not good.

YRF should learn to change their promotional strategy.

I also made a similar thread .This is not right for a film itself ..Bewakoofiyan was not a bad film ..very relevant for today's generation

bcoz they thought Sonam is an ICON and she appeals to classes and masses so her movie does not need any promotion!

Ad promotion depends on the budget and target ROI of a movie. As promotion eat away a large chunk of cost of movie so it varied on different movies . They just make large number of movies out of that focus only on few movies and spend on promotion where the budget and return meant to be high.

yrf overestimated pink bikini n sonam's W*F statements 😆

One of the things a big studio does is introduce new faces. YRF is possibly the biggest studio in India. I have no clue how Adi Chopra is, but I think he feels more involved with Ranveer, Arjun, Pari and Anushka because he had a hand in creating them as actors. He is their mentor.