Why GIPPI failed so badly ?

Sonam Nair directorial "Gippi" opened to poor response at the domestic box office on the opening day.

Starring Riya Vij, Taaha Shah and Divya Dutta in leads roles, "Gippi" earned ?75 lakh on the first day facing tough competition from Saif Ali Khan starrer 'zom-com' titled "Go Goa Gone".

Summing up the opening day collections, trade analyst and film critic Taran Adarsh tweeted, "#Gippi Friday 75 lacs."

The much-hyped teenage drama produced by Karan Johar had received rave reviews from the critics but failed to fetch many viewers on the opening day. Falling into the category of a complete multiplex movie, "Gippi" witnessed dull occupancy in metros as well as in single screens.

Deprived of big star cast, "Gippi" is a simple yet interseting movie which revolves around the story of an over-weight teenager played by Riya Vij. The flick is said to be one of the low budget projects of Dharma Productions.

"Honestly speaking, it's ('Gippi') going to be a new experience for all of us because Dharma has never made such a film. We hope this one proves Dharma can also do small-budget films, but at the same time films that have content," Karan Johar told IANS.

"Gippi" hit the screens on Friday (10 May) along with "Go Goa Gone" starring Saif Ali Khan, Kunal Khemu, Vir Das and Anand Tiwari in lead roles.

While 'Gippi' raked ?75 lakh on day 1, "Go Goa Gone" directed by Raj Nidimoru and Krishna D.K. collected ?3.75 crore. "Go Goa Gone" is also said to be a low budget movie but collected far better compared to "Gippi". The weekend collections will reportedly decide the fate of both the movies.

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http://www.ibtimes.co.in/articles/466835/20130511/gippi-box-office-collection-karan-johar-poor.htm