Shahrukh & Anubhav eyeing 200 crores for RA.ONE?

Shahrukh & Anubhav eyeing 200 crores for RA.ONE?

September 17, 2011 12:19:49 PM IST Joginder Tuteja, Glamsham Editorial

'Records are meant to be broken' - This could well be the mantra of Shahrukh Khan and Anubhav Sinha this Diwali. Someone who was busy creating one record after another before he embarked upon RA.ONE, spent close to two years in its making, pumped in over 150 crores and saw other Khans churn out 100, 150 and 200 crore blockbusters in the interim, the stage is pretty much set for Shahrukh to create a new record with his sci-fi superhero action thriller.

"Shahrukh certainly knows about these facts and figures and though he is claiming that when it comes to matters of heart, box office collections and subsequently hits and facts take a back seat, fact is that he is pretty much on the job to make RA.ONE as the biggest grosser ever," says a close associate.

	view more RA.ONE videos

This was evident from the music launch which took place early this week at Mumbai which was a lavish affair and first of its kind. Also, a fortune was spent at this event which saw each of the stars performing live.

"This is nothing, wait for a lot more to come in next 40 days," says a marketing guru, "Let's not forget that he has been in the industry for two decades and also has a very sharp business mind. This mega launch was just a beginning. There would be a much more elaborate and well spread out campaign right till the week's release. Entire planning has been done well in advance and now it's time for execution."

CHECK OUT: Meet the G.One family!

Few steps taken in this direction are dubbing the film in Tamil and Telugu with likelihood of German and Chinese version as well. While it is given that the print count would be biggest ever for a Bollywood release, the 3D version would further add on to the momentum.

Says a trade veteran, "Given the pace that RA.ONE has picked up, it won't be surprising for this Anubhav Sinha film to not just break the first week record currently held by Salman's BODYGUARD but also topple 200 crores plus lifetime collections ofAamir Khan's 3 IDIOTS."

Well, we would want to wait till Diwali before making any such announcements.

thr is every chance this bcumin the biggest grosser ever...the buzz is enormous... well minus IF !!!😆

it need 200 cr to make business..total buget is around 150+cr

SRK first needs to think about crossing the 100cr mark,which he is yet to do before thinking about coming anywhere near to 200cr!

Originally posted by: bollywoodbabe1

SRK first needs to think about crossing the 100cr mark,which he is yet to do before thinking about coming anywhere near to 200cr!

one thing is sure as soon the movie will release IF will fill with the topics like " biggest opening ever " " beat the 3 Idiot record " etc etc etc, critics will praise it like anything 😉 ...actual figurs we will get after 2-3 months of its release ...pata chala MNIK ke jaise Average( or shld i say Flop) hi nikli 😆

Originally posted by: uk-dhakaboy

100 cr its obvious mayb it ill cross 150 nt more den that but 100cr 100pc sure...>>>>

Originally posted by: SRKno1fan

Oh yeah! Ra.One is gonna break ALL BOLLYWOOD RECORDS!!!