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L'oreal's New Brand Ambassador
| Bollywood's new sensation Sonam Kapoor is the young face of L'oreal. After winning the hearts of many with her vivacity, Bollywood's pretty lady, Sonam Kapoor, is now set to become the young face of the international cosmetic brand L'oreal. The 'Saawariya' girl recently signed her first endorsement as brand ambassador for L'oreal, making a mark on the international modeling network. The company wants a more youthful face to launch its new range of products. Sonam fits the brand. She has already shot for her first ad which will be launched in January 2009. A youthful fit: Although the ever so gorgeous Aishwarya Rai, has been the brand's face for years now, the organisation has been looking for a more youthful face to launch its new range of cosmetics. However, Ash hasn't been replaced and will continue to be the older face of L' Oreal representing a woman in her 30s, while Sonam will be the face of the younger generation. Big moolah: Sonam has signed for a huge amount commensurate with what the actresses of today like Kareena Kapoor and Priyanka Chopra are charging. The deal was brought about by celebrity management company, Atul Kasbekar's Bling. Layered persona: Sonam is elegant, sophisticated and has a classic timeless beauty. She is not only beautiful, she's intelligent, articulate, with many intriguing layers to her persona, has a great pedigree, wonderful parents, is very smart and being well read can hold her own in any literary conversation. That makes her not just a national but international brand fit too. Link http://www.indya.com/fashion/article/article.aspx?bid=2008/December/News_20081224_50 |
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