Huge opening of RNBDJ !!

Zareena thumbnail
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Posted: 16 years ago
#1
SRK rules!

The huge opening of 'RNBDJ' proves that Shah Rukh is still the undisputed king of Bollywood.

By Rajeev Nair

The verdict is out; some loved 'Rab Ne Bana Di Jodi,' others have been way too critical about what is just another Bollywood production, and some (as is the norm) have outright rejected the movie as another well-packaged, emotional potboiler from Aditya Chopra.

There, however, has been a sort of consensus about Shah Rukh Khan's performance, with most critics being liberal with praises about the actor's dual personality act.

Very few have ventured (or dared) to draw out the clumsiness that Shah Rukh Khan brings to the portrayal of Surinder Sahni, which is becoming a trademark of the simpleton act of most Bollywood actors. If you play an 'ordinary guy' – the new Bollywood school of method acting says – act dumb so much that you could be passed on as someone totally out of place in this world.

'Rab De Bana Di Jodi', however, has several moments that are tailor-made for Shah Rukh Khan, and when he is on his turf – of unabashed playfulness or a dollop of self-pitying melodrama – this man takes the crown.

We have come to expect very few surprises from SRK, as an actor (the rare exception being 'Chak De, India'). Otherwise, what one expects of Shah Rukh Khan is the sheer magnetism and infectious enthusiasm that the actor brings to films like 'Main Hoon Na.' He is at his best in clichd Bollywood mode. That is a 'style' that has endeared Shah Rukh to audiences across the world.

Reports from the overseas markets (a traditional Shah Rukh Khan stronghold) are positively upbeat. Dubai, for instance, had its prime cineplexes playing 'Rab De Bana Di Jodi' in at least two theatres, with all shows of the weekend drawing huge crowds of not just Indians but a generous mix of Arabs and other Shah Rukh Khans from the Subcontinent. No wonder, SRK decides to associate himself with a property development that goes by his name.

'Look at the power of one man,' was a passing by comment by one of the happier viewers of the film in Dubai. That is the sort of star power, which is considerably waning in Bollywood. We have actors galore; stars are dwindling in their appeal. And if the trend of multiplex movies (as a response to curtailing budgets in the wake of the global financial crisis) takes stronger roots in 2009, will Shah Rukh Khan be the last true superstar of Indian cinema?

He takes viewers along with him, even when they know that there are limits to the man's acting prowess. Even when he goes over-the-top, there is an endearing sincerity to the man that engages audiences. And as the clich goes, love him or hate him, this is one actor who cannot be taken lightly or with indifference.

So what if the movie is not one of the typical, mindless potboilers but just a breezy, two/ three star worth 'watchable' flick, Shah Rukh Khan's repertoire will continue to shine on!

So, hats off to that 'one man' who continues to retain Bollywood's star charisma and successfully manages to get away with any act – Raj or Surinder!

Source: India Syndicate

http://entertainment.in.msn.com/bollywood/article.aspx?cp-documentid=1762873

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187176 thumbnail
Posted: 16 years ago
#2
^^It did actually the figures show! Anyways nice article cannot wait to see it .
FreeBird03 thumbnail
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Posted: 16 years ago
#3
^^it hasnt that big actually... less than singh is king..even less than golmaal returns... that a bit surprising when u keep in mind srk-yash raj combo...
FreeBird03 thumbnail
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Posted: 16 years ago
#4

Box Office: Rab Ne… gets a mixed response

RK's Rab Ne Bana Di Jodi hasn't really opened to an overall bumper response, but it is gradually picking up. Carrying mixed reports, the film has managed to attach a 'good opening' tag solely because of weekend collections. It had a slow opening on Friday in Mumbai but the collections went on to improve later. With a slight slump in the collections happening today it remains to be seen whether the film will achieve the same amount of success, which SRK-Aditya Chopra got with their two films, DDLJ and Mohabbatein.

BO collections

Rab Ne... managed to collect Rs 7.5 crore net collections on day-one, with business ranging from good to very good in centers like Punjab, Delhi/NCR, Punjab and Mysore. In Punjab circuit alone the collections were Rs 75 lakh, making the film second best grosser of 2008 after Singh Is Kinng.

In the Mumbai-Thane circuit the film opened in 94 cinemas and while it started at 60% on Friday first show, but the collections saw a rise in the weekend. The centers where the film has opened low are Bihar, CP Berar, CI and Rajasthan circuits.

The opening weekend collections for RNBDJ have been as follows, PVR-70%, Fame-60%, G-7 – 85% and Adlabs 75-85%.

Will Rab Ne... be another DDLJ?

A senior trade analyst tells us, "The budget of RNBDJ seems to be in the range of Rs 18-20 crore. Looking at its opening trends, it seems set to garner at least Rs 20 crore in India alone and between Rs 16-18 crore from the overseas. Music sales may earn Yash Raj Rs. 5 crore. The satellite rights will get the film anywhere between Rs. 13-15 crore. So in total the film will do business of at least Rs. 58-60 crore which doesn't seem bad at all."

Trade Analyst Amod Mehra says, "The film didn't get an opening befitting a well anticipated SRK film. But the collections did improve considerably for the weekend. If the length is reworked then there are chances for the film to do better."

Manoj Desai of G-7 tells us, "Today on Monday the matinee show collections have fallen drastically. The film opened well at our multiplex but the audience response while coming out of the cinema screens is not so encouraging. Not many seem to have enjoyed the film. Flaws such as the film being too lengthy or the illogical situation of SRK's own wife in the film not recognising him in another avatar when even a small kid in the cinema hall can, are going against it."


Desai, who has been playing DDLJ in his Maratha Mandir for last 13 years doesn't feel the film will turn out to be another DDLJ. "Agreed the film is very Indian at heart just like DDLJ but we can't expect a repeat audience from the audience who are confused by these basic flaws in the film."

So are the recent terror strikes too a reason for a low turn out?

"Well if that's the case then why are the collections so varied in Mumbai itself?" questions a senior critic. "People staying away from the cinema halls due to security fear cannot be a big excuse for a film starring SRK and directed by Aditya Chopra. In many places in Mumbai the collections have touched 90% whereas at some places there has been only 60-70% collection. It is clear that the film lacks merit and the word spreading isn't exactly good. But that should not be a reason to worry for YRF as the bumper collections from North will balance it all." he further adds.

Many industry insiders agree that the film's low-key promotions too are responsible for a 'not so great' opening in Mumbai. "We have all seen how SRK went all out to promote Om Shanti Om but with Yash Raj at the helm of the affairs, he wasn't perhaps allowed to do so. However, the film has got an open second week with no release happening, so it can see a definite rise in collections." feels an industry insider.

http://buzz18.in.com/news/movies/box-office-rab-ne%E2%80%A6-gets-a-mixed-response/103621/0

FreeBird03 thumbnail
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Posted: 16 years ago
#5

MUMBAI: Despite mixed responses pouring in from all nooks and corners, Yash Raj Films' Rab Ne Bana Di Jodi managed to cast its spell at the box office during its opening weekend in India.

Although the film picked up slowly on Friday, it sported a houseful performance over the weekend across all multiplex chains. Sources inform Businessofcinema.com that Rab Ne Bana Di Jodi net weekend collections in India is in the range of Rs 200 - 250 million (Rs 20 – 25 crores).

Moreover, box office collection of Rab Ne Bana Di Jodi for Friday, Saturday and Sunday is amongst the top three of this year at multiplex chains, so far.

According to an official statement from Yash Raj Films, the movie has grossed approximately Rs 600 million (Rs 60 crores) worldwide in its opening weekend. In the Middle East, the movie has grossed approximately $1 million as per YRF.

In India, PVR Cinemas has done a net business of Rs 23.60 million (Rs 2.36 crores) in 25 properties across India, which is second to Singh Is Kinng's Rs 25.50 million (Rs 2.55 crores) net business (excluding paid previews). Similarly, Cinemax has done a net business of Rs 14 million (Rs 1.40 crores), which is also second to Singh Is Kinng's business at their cinema chains. However, Inox has done a net business of Rs 20.80 million (Rs 2.08 crores), which is the chain's highest for this year. Despite repeated attempts Fun Cinemas officials were not available for comment.

"Rab Ne… fared very well over the weekend. Fame Kolkatta did its highest weekend business with net collection of Rs 1.90 million (Rs 19 lakhs). Across Fame's other properties in Mumbai, Pune, Nashik, Bangalore etc Rab Ne... is second or third in its net collections, after Singh Is Kinng and Golmaal Returns," says Fame cinemas AVP distribution, programming and corporate sales Aditya Shroff.

Albeit, the spell ended with Sunday's last show and the movie witnessed a fall on Monday with very few patrons going to theaters in the morning and...afternoon shows across multiplexes in India barring Delhi. The occupancy for the morning and afternoon shows on Monday is about 30 - 40 percent, which is half compared to morning and afternoon shows on Friday. Multiplex officials inform that less than 100 people were sitting in auditoriums with capacity of 300 - 400 for the movie on Monday.

"Such a big drop is not expected from a Shahrukh Khan - Aditya Chopra movie. The film may do better in evening shows during the week but the business from Monday to Friday will only be 20 percent compared to weekend's business," says a multiplex officer.

PVR Cinema's head of programming Prakhar Joshi informs that the movie is fairing better in the North than in Bombay. "In fact even on Monday in PVR Cinemas in Delhi, the film is still going strong with average of 80 percent occupancy in theaters, due to the weekly holiday but there has been a drop at cinemas in other cities."

A distributor adds, "Rab Ne's collections are great for any other film, but not for an SRK - Adi film. The movie's collections dropped on Monday. Also it lost out on Friday's opening and Mumbai terror tragedy must have affected the city's collection by 10 – 15 percent, otherwise the collections could have been slightly better."


http://businessofcinema.com/news.php?newsid=11129&page=2


@bold: just what i said! 😛

pinguunique thumbnail
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Posted: 16 years ago
#6
well, people has a lot expectation from a SRK movie
187176 thumbnail
Posted: 16 years ago
#7
Rab Ne
... managed to collect Rs 7.5 crore net collections on day-one, with business ranging from good to very good in centers like Punjab, Delhi/NCR, Punjab and Mysore. In Punjab circuit alone the collections were Rs 75 lakh, making the film second best grosser of 2008 after Singh Is Kinng.
Not sure about exactly guess next week once figures come out will be better..but its 2nd biggest grosser of 2008 after SIK so thats good to me anyways. It is stupid like that one article did to compare it to DDLJ because of course its impossible to beat something thats created history. Anyways i read more article unlike one of those that suggests its really good figures considering that attacks even some B4U presenter was saying that theatres were empty when she went a few days after the attacks so films done well looking at all that. Of course people have right to disagree😃
Edited by Ektas_Angel - 16 years ago
Zareena thumbnail
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Posted: 16 years ago
#8
After the terror attack it was very hard to bring the audience back to cinema. RNBDJ didn't even had much of promotion nor had any music launch or premiere. So i believe it's a huge achievement for yrf team to have a good business if not the record breaking business.

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