SONY DOESN'T KNOW TO MARKET THEIR ON-AIR SHOWS!

AshNair, I am with you. BALH rocks. It's a great show full of positivity. I think they should add the online viewership to determine the trps. In todays age of somany mediums to watch a show they cannot just stick to tv viewer ship to calculate trps. Once they can find a way to include online viewership I am 100% sure that BALH will be the top viewed show. It is a very popular show in a wide range of audience

I know how you guys are feeling. Instead of posting it here, I guess you could convey your message to Sneha Rajani, the VP and business head of Sony. She is active on twitter and listens to the comments/suggestions and replies also. Just a suggestion from my side.

Originally posted by: ritigl

I know how you guys are feeling. Instead of posting it here, I guess you could convey your message to Sneha Rajani, the VP and business head of Sony. She is active on twitter and listens to the comments/suggestions and replies also. Just a suggestion from my side.

I think online viewership must be counted but to gather data regarding the same is almost impossible. But with time it should soon be counted in trps also.

Originally posted by: AshNair

Guys, Im feeling really distraught off late. Sony boasts off and on about giving realistic, down to earth and more relatable shows unlike Star, which gives superficial, more endemic content. But they seriously have to learn a whole range of things from Star. They know how to market a show, which is about to hit the floors and which are on air. That is why Per se, almost all Star shows are revelling in high TRPs, while Sony still is humbley stuck with most of its shows having 1 TVR and 2 TVR. Bade Achhe... used to be the ace of the pack and used to gain high TVRs. But after its crash to an unexpectedly low 2.9 TVR, Im quite worried. Star has a more loyal audience. They remain assured, poised and at the same time diligent and focussed in their content. Sony just believes in a one-time marketing policy. Once they see ratings improving, they leave the show to struggle by its own. They should realise they are yet to make themselves more ostentatious and build a loyal base. Bade Achhe Lagte Hain is one of the most popular shows currently, and Ekta Kapoor's valuble asset. 👍🏼It can't lick dirt.. Sony Please act wisely and show more promos, build strategies, use innovative methods and connect to the audience even outside the medium of TV. Please protect BALH. It can definitely lead you to the top. You lot have a lot of prospect. Please.

This is my letter to SET..

totally agree with you. Sony is not promoting this show at all.. at least not in the US. They started out with a BANG and Once it reached top, they are taking the success for granted. even with powerful starcast.. if they dont promote it wisely... they will lose their spot in the rat race.

Sony needs to realize BALH came long and saved them and put them back on the chart... .they need to get back into the game to promote the show.

Originally posted by: fosla

I agree with your title.. But the fact is SP does amazing marketing and promos for their shows except my fav show IPKKND which they seem to finally give us focus! In addition they have a huge market since they have been selling fictions successfully for decades!

YRKKH had the promo for new babies for such a long time.. There are promos for DABH and EHMBH every day and lot many times that would catch the eyeball for somebody like me who watches 1 serial in sP! You name it and even Saathiya gets a lot of promos!

SONY needs to really buck up on that!! I hardly see promos in the US.. Can't speak for Indian viewers. But pics are not current. They need to start focussing on their shows as its the daily bread and butter!

Filmfare has been advertised so many times that even my kids would know the timing! It's funny how they forget that the world would anywyz run to watch the filmfare and this much marketing effort is defnitely not needed!@

Sometimes I feel they would not get better than No.2 inspite of having quality programming just becoz of their marketing!😡

I have sent my feedback to setasia before.. Havent heard anything back.. but u can try twitter like Ritigl.. And please feel free to post our opinions too!

Thank you fosla, and don't worry, I'll fill them lot in wih your opinions too..and yes what you said is true. Ny the looks of it, Sony doesn't even deserve no. 1 spot. They should buck up and focus. They just dont work hard... Hope they do coz BALH cant be just stranded off like that...😡😡😡😡😡😡

Agreed...Wish Sony will take Note of this..and Implement it too...!!