Rajita Sharma who had initially penned the concept of Directors Kut's Yeh Rishta Kya Kehlata Hai was all set to debut as Co-Producer of COLORS' upcoming show, Yeh Pyaar Na Hoga Kam. The show was to be jointly produced by Dheeraj Kumar's Creative Eye and Rajita Sharma.
However, the buzz is that she is no more associated with the show as Producer. Apparently, certain things did not work out between the channel, Creative Eye and Rajita Sharma, and apparently the channel has taken a final call to stick to Creative Eye as the production house for their show.
According to our source, "Rajita Sharma's dream project as producer has come to an abrupt end, even before the launch of the show. Rajita is no more part of the show, and it will be Creative Eye who will solely produce Yeh Pyaar Na Hoga Kam".
All our attempts to get in touch with Rajita Sharma were in vain. She did not even reply to the text messages we sent her.
When contacted, Dheeraj Kumar of Creative Eye said, "Yeh Pyaar Na Hoga Kam will be very much produced by Creative Eye. Regarding Rajita Sharma co-producing it, I can't comment. You better ask her or the channel. I wish her all the best for her future endeavors".
We also tried contacting Saurabh Tiwari, Programming Head, COLORS, but he too remained unavailable.
Yeh Pyaar Na Hoga Kam has Gaurav Khanna and Yami Gautam as leads, and will be seen at the time slot of 9 PM after the culmination of Bigg Boss.
Reporter and Author: Ranjini Nair