A slew of actors are endorsing fairness products but actor Abhay Deol believes they "stoke the inferiority complex" amongst Indians.
"If Indians were 'White', would there be a 'Dark and Sexy'? Here are some brands to stoke our inferiority complex...," he tweeted, along with a photograph featuring three products.
From Aishwarya Rai, Shah Rukh Khan, Priyanka Chopra to Shahid Kapoor and Varun Dhawan - various actors have featured in advertisements for fairness products.
Active in Hindi filmdom since his debut in 2005 with "Socha Na Tha", Abhay has faced the camera to play various kinds of roles in films like "Honeymoon Travels Pvt. Ltd.", "Ek Chalis Ki Last Local", "Manorama Six Feet Under", "Oye Lucky! Lucky Oye!", "Dev D" and "Chakravyuh".
He had also produced a film "One By Two", but it failed to impress moviegoers.