Embrace new technologies, Kamal tells theatre owners

It is time for moviegoers to enjoy advance technology, says actor-filmmaker Kamal Haasan and urges theatre owners to work in sync with filmmakers to adopt best of technology and offer better movie viewing experience in cinema halls.

The actor will release his bilingual "Vishwaroopam" in AURO-3D and said:"We've managed to convince few theatres, but not each one of them. It's high time theatres work hand in hand with filmmakers to give the audience rapidly changing cinematic experience."

"Vishwaroopam" will be the first film in India to be released in AURO-3D, a next generation audio format that delivers full three-dimensional sound spread capable of reproducing natural acoustic space.

Kamal, who was addressing reporters at the Satyam Cinema, said to be the first theatre in Asia to have AURO-3D enabled screen, plans to release the film in as many as 25-30 theatres that can support AURO-3D in Tamil Nadu and Kerala.