| Svetta Keswani gets ready for the ride of her life | Though some of the participating celebrities (read TV actors) have already spilled out the astronomical amounts they won as cash prizes on Sony's desi version of Fear Factor (even though they were supposed to keep mum), the channel still wants to keep it as a surprise element for viewers.
Fear Factor will be a weekly show from March 10, and will air at 9 pm on Fridays. It will be part of Sony's reworked Friday line-up, Shukhar Hai Shukravar Hai (which was the channel's tagline a few years ago). Fear Factor will be followed by the new-look CID and Balaji's Kandy Floss. AXN effect
Informs Anupama Mandloi, vice-president (programming), Sony, "Fear Factor will run for 13 weeks and has 36 celebrities besides others, overcoming the various obstacles and hardships.
| One of the Fear Factor contestants gets a bird's eye-view | The show has been shot in Kuala Lumpur by the AXN team and is similar to the international format. With Mukul Dev as anchor, each episode has three celebs and three members of the general public, competing for the prize."
Fear Factor is a production of Endemol Entertainment, USA (the one on AXN is the original show). Sony remains the producer of the show, with Moving Pictures overseeing the India operations.
Among the small screen participants of are Riva Bubber, Shabbir Ahluwalia, Sachin Sharma, Sandeep Rajora, Narayani Shastri, Svetta Keswani and Bakhtyaar Irani. As for whether payments have been made to the actors for their feats, Mandloi says, "It will be in done in due course, as procedure demands." shaheen@mid-day.com |
New-look CID, Kandy Floss from March 10
As part of Sony's Shukhar Hai Shukhravar Hai line-up on Fridays, Fear Factor at 9 pm will be followed by the new-format one-hour CID at 10 pm, and Balaji's Kandy Floss at 11 pm, which takes a behind-the-scenes look at small screen and Bollywood stars.
"The CID episodes will be a start-to-finish story. It will be shot on a lavish scale. The first episode, titled The Jewel Thief, has Aman Verma and is shot on a train," reveals Anupama Mandloi of Sony. | |