Twinkle Beauty Parlour shuts shop?

Twinkle Beauty Parlour shuts shop

The over-hyped show might soon go off air

Ranjib Mazumder

The controversy-ridden tele-serial, Twinkle Beauty Parlour on Sab TV, has yet another surprise for the audiences. The show might soon go off air due to poor TRPs and a lukewarm response from the audience. However, the producer of the show, Shrishti Arya is still eager to make the serial a hit, come what may. "We have recently revamped the show with an entire new star cast. The storyline has also been changed. Even if the channel decides to stop airing the show, I have to be informed one month in advance," says Arya when contacted for a comment.

But Priya Mishra, the programming head of Sab TV didn't deny the news. "We are yet to decide if we are going to take the show off air. It is true that the TRPs of the show have fallen drastically, but we are striving hard to make it better," she says.

Twinkle Beauty Parlour, which was launched amidst much fanfare with actors like Narayani Shastri and Manini Mishra in the lead, failed to impress the audience with its approach. Even after subsequent changes, it failed to score with the audience.

So what really went wrong? To this Mishra says, "Initially, it was made to cater to viewers belonging to the older age bracket. But, after a while we decided for a face-lift to rope in the younger lot. The show is only a few months old and therefore it would be unfair to judge its success so early at this stage. It is really difficult to say why the show is not doing well. Maybe the audience can't relate to so many powerful protagonists at a time."

Narayani Shastri, who walked out of the show just before it underwent change refused to comment.

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