Who drank Aamir Khan's Coke?

Courtesy: IndiaFM
Friday, March 09, 2007

Aamir Khan is back with 'Thanda' and this time in a whole new avatar. Summer is here and Coke is the first among the Colas to come up with their commercial for this season. Aamir Khan of course, is seen in a whole new avatar, this time in that of a railway attendant. He is grey haired and dressed in red uniform with a pencil up his right ear.

In the commercial, Aamir is carrying a bottle of coke and as the train goes through tunnels, the bottle gets emptied. Aamir then looks suspiciously at the passengers in the coach as each one of them start burping one after the other.

This ad is definitely a let down in comparison to earlier Coke ads of Aamir Khan. It is neither appealing nor does it complement Coke's brand image. The only interesting part in the commercial is Aamir Khan's new look, but how much will it appeal to the masses is yet to be seen.

The new coke ad is conceptualized by Prasoon Joshi and shot by Ram Madhvani. The background score for the ad is given by Shankar, Ehsaan and Loy.