Article:Rumour has it

Rumour has it...

Jaskiran Kapoor

Posted: Apr 05, 2009 at 0354 hrs IST

On-off screen chemistry, hottest jodis, juicy snippets - the things telly town does to keep your favourite characters alive

It was not meant to read like this. It was supposed to talk about the telly star couples, how we've got a whole new breed of contemporary Heer-Ranjhas, the new-age Sassi-Punno and Romeo-Juliet. How the television's filling our fantasy-starved lives with endless love stories, their even more endless twists and tales, all salvaged and survived together by the leading Ram-Sita-esque pair. So, we have our Mihir-Tulsi, Saloni-Nahar, Ranbeer-Rano, Saagar-Divya etc, etc, but this is where the story changes its track. This is where you get your news flash, a daily dose of gossip snippet, and an hourly supply of e-mail - all conspiring to keep these couples alive, on screen and off screen. Even if that means resorting to invading privacy, hyping their love lives, their so-called chemistry and occasional activity on the sets. It takes a whole PR and marketing team with a pretty over-active imagination to keep your characters alive and kicking, episode after episode, season after season.

"No story works alone at the script level, you need to conjure up something or the other to make it run and tank up the TRPs," insiders at Star and Zee agree that there is a play-up on the characters to keep the audiences glued 24x7. "We agree that sometimes, it can really cross the boundary and do damage like in the case of Saloni who was rumoured to have a real-life affair with Nahar and she didn't...It actually disrupted her relationship with someone," they add. "They linked me up with a co-actor by printing our individual interviews together...it was not true, but I'll have to agree that the publicity was good for the show," tells actor Manav Vij. "We are into the business of entertainment, into selling dreams, and we all flock to see it thinking it's our story, our pair up there. I have friends in the fraternity who've been victims of scandals and controversies, but then, the show must go on," shares actors Gaurav Khanna. Parmeet Sethi sets the record straight and calls this TVisation - "Three-four years back, it was all about Bollywood, but then, we ran out of celebrities. How much can you churn out from 25 stars? You do get bored of talking about the same people, so in stepped television and its slick PR teams who filled the media with gossip snippets, juicy news, on set activity et al. Now, TV actors, who are ten times more in number as compare to bollywood stars are being talked about, are known faces and a regular housewife's star. With more channels and publications, there's more gossip on the mill, it's 24x7 and thus a win-win situation for the star, the channel, and the audience."

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http://www.expressindia.com/latest-news/rumour-has-it.../443315/

That is not right though to create a misunderstanding between couples. No wonder they created amrit's character. But it was loss for us the audience. i hope NS comes back as a pair.

thxx