A.R.Rahman to be brand ambassador

A.R.Rahman to be brand ambassador for HMV Saregama By MIO Team May 11, 2007, 00:41

Mumbai: HMV Saregama India has appointed A.R.Rahman as its new brand ambassador. This is the first time in the company's 106-year-old history that it has appointed an ambassador. "The company is launching television talent hunt show called 'Ooh La La La' on Sun TV, for the search of new band. The show will have 13 episodes and will be telecast on Sun TV and Gemini TV with Rahman as one of the jury members along with singer Vasundhara Das", said HMV Saregama India managing director Subroto Chattopadhyay. The talent hunt will be across the states of Tamil Nadu and Andhra Pradesh and auditions will take place in the Tamil Nadu cities of Chennai, Trichy, Salem, Madurai, Tirunelveli, Coimbatore and Andhra Pradesh cities of Hyderabad, Tirupathi, Rajahmundhri, Visakhapatnam and Vijayawada. The participants will compose tunes for a fresh song written by the popular poets. For the Tamil show, The song are written by Vaali and its titled as 'Nambikkai'. The winning band will cut an album for Saregama India Ltd.

At least HMV is socially responsible and did not ignore the fact South exists ,like some of the channels (star)and others who eliminated South zone completley and are further deepening the divide.Ofcorse the credit goes to Rehman the genius he is otherwise I am sure this would not have happened.
Some of the channels go International as if to prove music has no boundries and the world is one happy place. But sure in our own country they convienently ignore that there are other STATES in INDIA. They are being irresponsible .You want to hurt the sentiments of people in your own backyard and try to please other countries.
I have been reading about this topic in the forum and i just wanted to air my feelings and share my thoughts with people who feel the same way and bring an awareness among others as to how the channels are only interested in TRPs and are socially irresponsible. This is not to create any stir.It is a fact and I hope some of the channels take cognizance .

Originally posted by: amukta

At least HMV is socially responsible and did not ignore the fact South exists ,like some of the channels (star)and others who eliminated South zone completley and are further deepening the divide.Ofcorse the credit goes to Rehman the genius he is otherwise I am sure this would not have happened.
Some of the channels go International as if to prove music has no boundries and the world is one happy place. But sure in our own country they convienently ignore that there are other STATES in INDIA. They are being irresponsible .You want to hurt the sentiments of people in your own backyard and try to please other countries.
I have been reading about this topic in the forum and i just wanted to air my feelings and share my thoughts with people who feel the same way and bring an awareness among others as to how the channels are only interested in TRPs and are socially irresponsible. This is not to create any stir.It is a fact and I hope some of the channels take cognizance .

I partially agree with you..or should I say that I do agree but also feel the its also responsibility of the people from south india too..reason being when we see some young/good singers in these comptitions when the voting process comes we see that they are not getiing enough votes and its partly if not fully that they are not getting enough votes from there home state..atleast thats what the no.reflects...

Cool... I'd read about the show in an interview or two of ARR's. It's a great way to search for and recognize talent, esp in the southern states. The show sounds a bit unique as well since it's asking the contestants to compose tunes. Hope to see and hear good things as a result. 😊