Pyaar Ko Ho Jaane Do Will Recover - Article

Sony Entertainment Television's marketing head Danish Khan attributes the very low numbers of Ekta Kapoor produced Pyaar Ko Ho Jaane Do to improper programming code ." When this spy story first started as a one hour show, we only had Hanuman, Karn and Maharana Pratap on air. There was no major contemporary fiction in the line- up, so there was no proper connect. But now the newly launched Parvarrish 2 will give us a better funnel, I am hopeful that number's will improve though am not sure by how much." Here Danish further informs that Pyaar Ko Ho Jaane Do is a finite six months series.

Danish was talking to the media at the 19 birthday party of CID. " As part our continuing attempts to keep refreshing the above police show in tune with changing times, we will soon have a brand new story telling format incorporating more modern technologies. Having said that we will never divert away from the simple narrative which has made us last so long."

Here Danish accepts that the above new presentation is definitely part of the channel's war plan to help CID regain its earlier grandeur. It would rate around 2.5 a while back, but now down to around 1.2; Losing its long held numero uno position to Sankatmochan Mahabali Hanuman in the process.

Dwelling about Hanuman, Danish says, " This mytho is working big time for the child avatar of the monkey warrior has all the right values which we need to inculcate in society ." Asked about the delay in taking a leap, he denies any move to milk the trip saying,"we have so many interesting stories to tell of young Hanuman. We are just going with the flow."

Lastly coming to Suryaputra Karan, which does not boast of major ratings as of yet, Danish says ," the real story of the Mahabharat ( in which Karan plays an important role)i.e. The game of dice in which the Pandav's lose everything and the resultant Draupadi Cheerharan will pan out in the coming days and we am sure numbers will rise."

Here Danish says," we don't regard Karan as a mytho as Hanuman; rather it is a classical interpretation of political power play, set in ancient times but applicable even today. The only similarity it has with Hanuman is that both are costume dramas ."

-Anil Merani