SonyLIV jumps to no. 3 spot with 15.6 mn MAUs in Feb based on App Annie report
MUMBAI: Sony Pictures Networks India's (SPNI) video on demand (VoD) platform SonyLIV has jumped to the number 3 position in February with 15.6 million monthly active users (MAUs) based on App Annie data for the month.
YouTube is the top digital platform with 178.1 million MAUs followed by Hotstar at 48.1 million. Trailing SonyLIV is Amazon Prime Video with 13.4 million active users. Voot is at number 5 with 10.7 million active users. Netflix and Zee5 have 6 and 5.6 million users respectively.
SPNI EVP and head digital business Uday Sodhi noted that this performance has been the result of a concerted effort over the past six months to be a full-fledged content repository and a full entertainment app for the consumer.
He also stated that a lot of work has been done both on the technology and content side. It has been a 360-degree effort on the part of the company. One of the things that it recently did was to add seven new channels from SPI's bouquet which included a movie channel and a martial arts channel.
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