Johar's first cuppa ups ratings on StarOn

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Johar's first cuppa ups ratings on StarOne

Indiantelevision.com Team

(3 March 2007 5:00 pm)

MUMBAI: Karan Johar's candid talk show Koffee with Karan has done the deed for StarOne by clocking more than double the ratings in its second season with 1.6 TVR as opposed to 0.74 TVR in its last season (2004) across five metros Mumbai, Delhi, Kolkata, Hyderabad and Bangalore (Tam TG-CS, 4yrs+, SEC A).

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The launch episode simulcast on StarOne and Star World which featured Johar's favourite trio Shah Rukh, Kajol and Rani drew in over 5.5 million eyeballs across the country with the reach on Star One being 5.04 million and Star World 0.66 million (TG-All India, CS 4yrs+).

Tam's elite panel data has thrown up even more refreshing news for the Star network, as the opening episodes of Koffee with Karan on StarOne received 4.2 TVR (TG-CS 4yrs+, SEC A1, Mumbai and Delhi). The shift to StarOne appears to have been a wise move by the network as the recent numbers that the show has belched up are encouraging.

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Similarly, the simulcast rating on Star World got 1.4 TVR, but this again is specific to the Mumbai and Delhi Elite dominated Elite panel data.

Commenting on the response that premiere episode of the second season, Star India Entertainment Ltd EVP marketing Ajay Vidyasagar, says, "Koffee with Karan has been one of the most popular talk shows that has just the right mix of fun and excitement coupled with Karan's own unique style. We are delighted that the launch episode of Koffee with Karan on Star One and Star World has been a smashing hit with the opening episode TRPs having doubled over the last season."

In his jovial and witty persona Johar said, "We promised to serve our coffee hot but I am glad to see that the response is steaming!"