It is evident from her recent shows which have been unable to garner good trps and many in the last two years including kkavyanjali,k street pali hill,kaisa yeh pyar hai,kandy floss have shut shop due to poor audience respnse.
Its mainly because of her crappy twists & turns. God, she ruined Kaisa Yeh Pyaar Hai!
In reality none of ektas characters have been able to become as famous and triumphant as tulsi,parvati,prerna and kashish.
Its b/c tulsi, parvati, prerna have been going for more than 5 years now! Kashish has also been for 4 years on television! While, shows like Kkavyanjali, K street pali hill, Kaisa yeh pyar hai & Kandy floss have started recently. These shows have similar story line to the earlier shows (of parvati, tulsi, prerna & kashish). Besides the audience has learnt their lesson - they don't want to go for new shows.
I know, now audience know exactly what to expect from her shows that is why they are very reluctant to tune in a new show of hers b/c no matter how well they start... after the first 100 episodes they all end up with the same track of murder and mystery... like this show kayamat it says it is the story of everlasting eternal love.. i give it 100 episode before it turns out to be aobut everlasting and eternal conspiring and coniving vamps!...