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A new range of perfumes are being launched and today is the launch party. Lots of guests, reporters, company staff, those who model for the company, and many other people are present. The designer, the innovator, the whole and soul of the company - GK is busy mingling with guests. A reporter gets hold of her and gets talking. They are going through each new perfume and discussing its characteristics.
Gk One
Reporter: Channel stuck to 5, but you directly aim for 1.
GK (with a mysterious smile): I aim for nothing less.
Gk Euphoria
Reporter holds the bottle in hand and carefully observes it.
Reporter: It says Euphoria, but fine print says it induces hysteria. (Its code name is Zoyaan')
GK: It makes me feel euphoric.
Reporter: But, early testing results say that it induced mass-hysteria. This is not what people are going to buy.
GK: Because it makes me feel euphoric, it is Euphoria. (She moves on to the next perfume. Reporter has no option but to follow her)
Gk Eternity
Reporter: Now, this one is good. My wife tried it and she likes it. (holds the bottle in hand. Reads the code name - AsYa')
GK gives mysterious smile.
Reporter: Isn't this the same perfume which is used in this room? (Sniffs air)
GK: You are right. Our early testing showed that this perfume was much liked.
Reporter: I feel that all of your other perfumes give a whiff of this one.
GK: That is my own magic (makes a show of bowing down). Because this is the perfume that is liked by everyone, I decided that I will add it to top notes to every other perfume in the range. So, when a customer smells other perfume, they get the feeling that they are getting Eternity. And, even when it is not Eternity, they keep hoping that it will turn out to be Eternity.
(Reporter felt his head spinning a little)
Reporter: So, you lure everyone with Eternity.
(GK gives a mysterious smile)
GK: Now, why would you say so? This is a fine perfume. It has got essence of carrots in it. People like it. I just do good business. What can I do if they like it or if they buy other perfumes thinking they are getting this one?
Gk Obsession
(Reporter has moved onto another perfume. He takes a whiff and gags. He hastily caps it and puts it down)
Reporter: This one here has ahem...interesting notes.
GK (takes the bottle in her hands): This is my favorite. (barely above a whisper)
Reporter: Even more than Euphoria?
GK (still holding the bottle): Yes
(Reporter picked up other bottle in his hands, because GK refused to part with the first one. It had code name of Tanveer')
Reporter (clearing his throat to get GK's attention): This one gave the worst results during testing.
GK: Huh...?
Reporter: This one was unanimously disliked by all the testers, but you still decided to launch it. Why?
GK: Because I like it.
Reporter decided to move on. There were some new interesting fragrances on a small table that no one was paying much attention to. Reporter tried few of them.
Reporter: The fragrances here are interesting. Quite refreshing actually. Why aren't you marketing them? I see they haven't even been given names. They are still in their code names. (Names read: Dilshaad-Rashid-Shireen, Gafoor-Zainab, Humeira-illness, Gudiya-Factory)
GK: Because I don't find them interesting.
Reporter: Okay (rolling his eyes)
Now, there were no more perfumes to be examined.
Reporter: I see that you and your team have put lot of work in the design of the perfume bottles and the packaging. You even chose very popular models to advertise them. But, most of the perfumes smell like the ones from your rival Ek group.
GK: No, no. These are all new fragrances. How could you say so? (pretends to look shocked and hurt) They are all fresh fragrances. Smell again. (She spritzes the reporter with a perfume) See, this is a completely new fragrance.
Reporter (taking a step back): Yes, but for about 5 - max 10 minutes. After that it very much smells like Ek range of perfumes.
GK (incensed now): It is clear that you are incapable of understanding delicate and finely-balanced combination of all the complicated fragrance notes. You need a PhD in perfumology to fully appreciate this entire range. You waste my time by asking such questions. (GK walks away)
Reporter: One last question (They have reached the back area of the main event hall. It is a testing lab. ) What is all these noise? (Reporter forgot the question that he wanted to ask and covered his ears)
GK: Oooh...this is the most exciting part. Here, we experiment. We take all the different fragrances, classify them in terms of similarity and then clash all the brotherly fragrances. That is how we develop new fragrances.
Reporter: But, the noise?
GK: When someone finds fragrances that clash a lot, they use that gong to let everyone know. I devised this tradition. It gives a feeling of triumph, as well as motivates others to find many more clashing brotherly fragrances.
GK was excited. "Excuse me! I need to go and check those clashing brothers...I mean clashing fragrances." (She was still holding Gk Obsession in her hands. She left.)
Reporter also left because all the noise was too much to take.
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I don't own Ck or Gk or Ek. Don't sue me. 😉
Geet - Hui Sabse Parayee
Anupamaa
