Petition against SRK for endorsing fairness cream

An online petition has been filed against Shahrukh Khan for endorsing a fairness cream brand, Fair and Hansome. The petition is filed on website change.org with the campaign 'Dark Is Beautiful' that has reached to 10,000 supporters signing the petition.

The campaign stresses on Fair and Handsome's new Ad that comes with the punchline 'Zyada' creating indiscrimination against men, women and even children propagating a message- fair skin is prerequisite of success. The petition has also been filed against Film maker Raj Kumar Hirani for his association with Canvas Films which is involved in making of Ad film. The other names in loop are Chanda Zaveri from Actiogen, Shakun Batra, director Canvas Films, Mohan Goenka, director Emami Group and Milind Nabar Creative Director, Situations Advertising.

I dont think they are implying that,we all know how gora-kaala is deep rooted in our society and masses fllow these stars blindly So its like If only these stars wouldnt endorse such products but meh thats too much to ask.