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Well I came online and aha first thing I saw was that lovely title of the TB article saying "Chhanchhan extended till March, Saas Bina Sasural 2 coming up soon!"
SOOO with a huge grin i clicked on the article and read it even before logging in!!
Anyway aww am in a very good mood now cz all i ever expected from this show was 1 year of run!! And getting that is yippiee!!!
And actually in this specific show if they have a deadline like that, the makers will be able to really gauge the pace and manage tracks! In fact i feel they already r dealing with things in this way just for that!
Now coming to TRPs & Online popularity disparity..
TRPs r failing, and it is a fact WHILE online popularity of the show is increasing ever since Anuj came on board and SaNuj jodi clicked!!
I mean I myself was at the verge of quitting the show the week before the news of the replacement came! And I cannot give a better example of what a nightmare it was!
But from the day Anuj came, be it on screen or off it, it has been a delight!!
sigh.. and I have slowly fallen in love with ChanMan jodi and the story is right up my alley and I am actually enjoying every episode now and look forward every day for the following episode...
Its beautiful to watch and very enjoyable...nothing path breaking, but lovely entertainment at the end of the day.. A real visual treat too considering SaNuj r gorgeous together.. so...
Anyway what I am about to say is what makes CC different from Na honge juda hum show it replaced.
The TRPs might have come down right now, but unlike the previous show the international viewers and online audiences have taken to CC mostly the past few weeks. That is what is going good for the show.
What we need to understand is Sony continues to be the channel with the lowest TRPs. YET for about 2 years now except for BALH even when show TRPs of the forward thinking genre keeps failing to appease the masses the channel seems determined to keep bringing them to us!
YES the reason is their shows do not appeal to the masses and has niche audiences..
CC is in no way perfect, but I am sure for an educated woman who herself is financially independent it most definitely is more enjoyable to watch than watching a regressing crap like DABH right?
Same with young girls in metros, it might not trump over a love story but definitely trumps over the rest of the weepy shows..
Thus I truly hope Sony keeps doing this and amasses this niche urban, educated audience and for a change cater to them unlike other channels!
1 last thing the TRPs r IMP ONLY cz of advertisement revenue.
yes the TRPs of a show usually determines the value of a 'second' an advert is aired in its add breaks.
BUT the difference is Sony viewers r urban, educated, most likely upper middle class people with more spending power..
So well applying the Pareto's Principle - The 80-20 Rule in management to this, it makes business sense too!
The 80/20 Rule means that in anything a few (20 percent) are vital and many(80 percent) are trivial. In Pareto's case it meant 20 percent of the people owned 80 percent of the wealth. You can apply the 80/20 Rule to almost anything, from the science of management to the physical world.
See if 10000 people watch DABH YET their combines buying power/ ability to spend money on goods is (1*10000 people=10000) it will still be equal to 1000 Sony viewers who have a way higher buying power spending that on the goods (10*1000 people)!
If u notice the adverts during CC r mostly very high end products OR youth/ women's empowerment products!
- Girl's scooties
- Diamond jewellery etc..
I actually recorded a video of this some weeks back thinking to make a topic on this. But never actually got around to doing it. But as this article came up and what Sanaya and Anuj also said about the response they receive is good despite TRPs failing thing, i thought to go ahead and make it today.
Check it out cz u can see the main sponsors of the show r indeed catering to customers with high buying power.
[YOUTUBE]https://www.youtube.com/watch?v=WLR2lGyBKw8[/YOUTUBE]
So maybe this is why Sony is mostly ok with most of their shows' content and TRPs, not just CC I mean.
But the bottom line is I truly pray the news given to us today is true.. I want CC to be given a chance to breath, cz for all intents and purposes it is JUST 1 MONTH OLD! cz until Anuj came on and started being a perfect co star to Sanaya the show was a different one entirely.
But now what we have in our hands is a completely transformed product!
And not to forget the reason for the casting fiasco and the lack of proper scripting was the channel's fault cz they forced the PH to produce a final product when half of the ingredients were yet to be sourced!!
Sensible opinions would be very welcome (though I might be a little lazy to respond cz I am about to curl up with a M&B after a hectic week! 😆, but i will respond ok? 😳)
SOOO with a huge grin i clicked on the article and read it even before logging in!!
Anyway aww am in a very good mood now cz all i ever expected from this show was 1 year of run!! And getting that is yippiee!!!
And actually in this specific show if they have a deadline like that, the makers will be able to really gauge the pace and manage tracks! In fact i feel they already r dealing with things in this way just for that!
Now coming to TRPs & Online popularity disparity..
TRPs r failing, and it is a fact WHILE online popularity of the show is increasing ever since Anuj came on board and SaNuj jodi clicked!!
I mean I myself was at the verge of quitting the show the week before the news of the replacement came! And I cannot give a better example of what a nightmare it was!
But from the day Anuj came, be it on screen or off it, it has been a delight!!
sigh.. and I have slowly fallen in love with ChanMan jodi and the story is right up my alley and I am actually enjoying every episode now and look forward every day for the following episode...
Its beautiful to watch and very enjoyable...nothing path breaking, but lovely entertainment at the end of the day.. A real visual treat too considering SaNuj r gorgeous together.. so...
Anyway what I am about to say is what makes CC different from Na honge juda hum show it replaced.
The TRPs might have come down right now, but unlike the previous show the international viewers and online audiences have taken to CC mostly the past few weeks. That is what is going good for the show.
What we need to understand is Sony continues to be the channel with the lowest TRPs. YET for about 2 years now except for BALH even when show TRPs of the forward thinking genre keeps failing to appease the masses the channel seems determined to keep bringing them to us!
YES the reason is their shows do not appeal to the masses and has niche audiences..
CC is in no way perfect, but I am sure for an educated woman who herself is financially independent it most definitely is more enjoyable to watch than watching a regressing crap like DABH right?
Same with young girls in metros, it might not trump over a love story but definitely trumps over the rest of the weepy shows..
Thus I truly hope Sony keeps doing this and amasses this niche urban, educated audience and for a change cater to them unlike other channels!
1 last thing the TRPs r IMP ONLY cz of advertisement revenue.
yes the TRPs of a show usually determines the value of a 'second' an advert is aired in its add breaks.
BUT the difference is Sony viewers r urban, educated, most likely upper middle class people with more spending power..
So well applying the Pareto's Principle - The 80-20 Rule in management to this, it makes business sense too!
The 80/20 Rule means that in anything a few (20 percent) are vital and many(80 percent) are trivial. In Pareto's case it meant 20 percent of the people owned 80 percent of the wealth. You can apply the 80/20 Rule to almost anything, from the science of management to the physical world.
See if 10000 people watch DABH YET their combines buying power/ ability to spend money on goods is (1*10000 people=10000) it will still be equal to 1000 Sony viewers who have a way higher buying power spending that on the goods (10*1000 people)!
If u notice the adverts during CC r mostly very high end products OR youth/ women's empowerment products!
- Girl's scooties
- Diamond jewellery etc..
I actually recorded a video of this some weeks back thinking to make a topic on this. But never actually got around to doing it. But as this article came up and what Sanaya and Anuj also said about the response they receive is good despite TRPs failing thing, i thought to go ahead and make it today.
Check it out cz u can see the main sponsors of the show r indeed catering to customers with high buying power.
[YOUTUBE]https://www.youtube.com/watch?v=WLR2lGyBKw8[/YOUTUBE]
So maybe this is why Sony is mostly ok with most of their shows' content and TRPs, not just CC I mean.
But the bottom line is I truly pray the news given to us today is true.. I want CC to be given a chance to breath, cz for all intents and purposes it is JUST 1 MONTH OLD! cz until Anuj came on and started being a perfect co star to Sanaya the show was a different one entirely.
But now what we have in our hands is a completely transformed product!
And not to forget the reason for the casting fiasco and the lack of proper scripting was the channel's fault cz they forced the PH to produce a final product when half of the ingredients were yet to be sourced!!
Sensible opinions would be very welcome (though I might be a little lazy to respond cz I am about to curl up with a M&B after a hectic week! 😆, but i will respond ok? 😳)
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