They do it because they use the popularity of arya by showing the parallel track of new cast. Mittal's and channel very well known that how much we love our arya and we can't miss their each and every scene. So by using arya, they decided to relate new cast with us. So when arya story come to an end, we r connected to new cast and watch new story of PV. How cheapness? And say guru is not professional but he is truly professional and even after all the blame, he can't say single words against PH and channel but himself, he is big superstar of small screen and he easily give return to all comment but he can't do it. Again GC and KS come with new project.
Mittal's if ur one show in top list it does not mean ur all the serial r good. U know it well. If u used ur show PV popularity for ur new storyline just because of hardworking that is done by whole cast and crew of the show. Now u used already popular and hit Jodi but when u introduced yash and arti a new Jodi and even viewers r not ready to accept then there are their hardwork which bring this Jodi as one of the most popular on-screen Jodi in the present time.
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