<font size="5">Aashiqui 2 Is BLOCKBUSTER: Heads For 70 Crore Plus Business</font></h1>Saturday 18th May 2013 10.30 IST
<font size="5">Boxofficeindia.Com Trade</font> Network
Aashiqui 2 has emerged a blockbuster as it is sure to cross 70 crore nett and may even go to around 75 crore nett. Vishesh Films which are known to give sleeper superhits have even surpassed themselves with Aashiqui 2 which is the biggest hit ever from the banner.
The film has remained unaffected by the new releases be it Shootout At Wadala, Go Goa Gone or this week's Aurangzeb. The film is likely to stay strong at the box office until the release of Yeh Jawaani Hai Deewani releasing the week after next.
The film which had a production budget of 6 crore and a further 6-7 crore cost of promting and releasing will eventually do a distributor share in India of around 34-35 crore. The first three week collections of Aashiqui 2 are as follows.
<p align="center"></p>Week One - 34.65 crore nett
Week Two - 17.35 crore nett
Week Three - 11.50 crore nett
TOTAL- 63.50 crore nett
Week two dropped 50% while week three dropped just 34% which is just outstanding as 60% week to week drop is the norm today.
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#Aashiqui2has attained <font size="5">Blockbuster</font> status. 1st Week: 36 cr, 2nd Week: 17 cr, 3rd Week: 13 cr, 4th Wknd: 4.25 cr. Total: 70.25 cr.
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<table bordercolor="#111111" cellspacing="1"><tr><td colspan="2"><font size="6">Aashiqui 2 Emerges FirstSUPER HIT Of 2013</font>
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Monday 6th May 2013 10.00 IST
</td></tr><tr><td><font size="6">Boxofficeindia.Com</font>Trade Network
Aashiqui 2 has emerged the first SUPER HIT of the year as it grossed around 8 crore nett in its second weekend taking the business of the film to around 42 crore nett. The film will comfortably surpass the 50 crore nett mark making it the third biggest grosser of the year after Race 2 and Special 26.
The film had started fairly well but sustained supremely well in the weekdays and the second weekend has also done very well despite the huge competition from Shootout At Wadala. The top ranking films of 2013 till date are as follows.
1. Aashiqui 2 - SUPER HIT
2. Chasme Baddoor - HIT
3. Jolly LLB - HIT
4. Race 2 - SEMI HIT
5. Special 26 - SEMI HIT
</td></tr></table>#Aashiqui2 collected approx. Rs 9 cr nett in its Weekend 2 [Fri 2 cr, sat 3 cr, Sun 4 cr]. Total: Rs 46 cr nett. <font size="6">Super Hit.</font>
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After a poor start to the year with only one clean hit (Jolly LLB) and one huge disappointment (Himmatwala) in Q1 2013, the second quarter began well with Chashme Baddoor striking box-office gold. Other Bollywood releases in April like Nautanki Saala, Commando and Ek Thi Daayan were 'plus' films.
Quite surprisingly, the first runaway '<font size="6">blockbuster</font>' of the year was Mohit Suri's Aashiqui 2, which collected 35.45 crore in it's first week at the Indian box office. Although the film released on just 1100 screens, the collections were only 8% lower than Himmatwala which released on 3000+ screens and had a 'A-list' superstar like Ajay Devgan.
Top 10 Highest Week 1 Collections in 2013
- Race 2' 69.6 crore
- Special 26' 39.8 crore
- Himmatwala ' 38.7 crore
- Aashiqui 2 ' 35.45 crore
- Matru Ki Bijlee Ka Mandola ' 30.2 crore
- Chashme Baddoor ' 29.2 crore
- Any Body Can Dance ' 25.91 crore
- Kai Po Che' 25.25 crore
- Ek Thi Daayan ' 24.5 crore <li></li>
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</h2><h2>BOLLYWOOD BOX OFFICE NEWS</h2>
Aashiqui 2has seen an unbelievable response coming its way. If the weekend collections were flattering enough, what with over 20 crores coming, weekdays have been simply superb as well with collections not just holding on very well but even seeing escalation at number of centres. In fact it was also a never seen phenomenon especially on Wednesday when the collections were more or less equal to that of Friday on account of 1st May holiday. Simply superb!
As a result, the film has netted over 38 crores* in one week flat, something which could well have pleased it's makers (Mohit Suri,Bhushan Kumar, Bhatts) had that been predicted as a lifetime total for the film earlier on. However picture abhi baaki hai since thisAditya Roy Kapur-Shraddha Kapoorstarrer has got some good screen space for itself in the second week as well, something that would have seemed impossible a week ago since there is competition in the form ofShootout at WadalaandBombay Talkies.
A clean superhit, the film's superb run reminds one ofOMG Oh My Godwhich had ended at a total of over 80 crores after netting 16 crores in it's opening weekend and 36 crores in it's first week. Though it seems like quite a distance to be covered, rest assured this romantic musical would cross the 50 crore mark at the least.
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Aashiqui 2 Emerges A HIT</font>
Monday 30th April 2013 10.30 IST
</td></tr><tr><td><font size="5">Boxofficeindia.Com Trade Network</font>
Aashiqui 2 emerged a hit with solid collections on Monday. The film collected around 3.50 crore nett on Monday as per early estimates which is just 35% lower than its Friday collection.
The four day business is around 21.25 crore nett and the <font size="4">first week business will be around 29 crore nett. </font>The film was steady at multiplexes on Monday and was much better than the normal Monday fall at multiplexes. So even the areas which were not so strong on day one held up well on Monday. Mass circuits were rock steady from UP to CI to Rajasthan.
The film will is likely to do similar first week business to Chasme Baddoor though stronger competition in the coming weeks may prevent it matching that film for lifetime business.
</td><td><p align="center"></td></tr><tr><td colspan="2"></td></tr></table>http://boxofficeindia.com/boxnewsdetail.php?page=shownews&articleid=5629&nCat=#Aashiqui2passes the 'Monday test'. Rock-steady figures. <font size="5">Bonafide Hit.</font>
#Aashiqui2 shows 10% - 15% growth on Saturday. Expect 20%+ jump on Sunday, as per trends. <font size="2">Looking at its low costs,</font><font size="2">this one's a </font><font size="5">Smash Hit!
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#Aashiqui2collected approx. Rs 20.50 cr nett in its opening weekend. Breakup: Fri 6.25 cr, Sat 6.75 cr, Sun 7.50 cr.
First things first! AASHIQUI 2 is *not* a sequel. Nor is it a recreation of the successful film. Nor does it set in motion from where the first part concluded. So why opt for a title like AASHIQUI 2? Follow-up of winning titles are easy to market for the reason that a victorious franchise bestows the film-maker that thrust, a certain brand value with a popular title, besides guaranteeing a potent start at the box-office even if it stars relative newcomers [like in this case]. Talking of AASHIQUI 2, this one's positioned in the current times and the only resemblance it has with the earlier part is that it's a true-blue romantic saga.
After having watched AASHIQUI 2, I wish to clarify a pertinent point: AASHIQUI 2 is *not* the present-day avatar of Hrishikesh Mukherjee's cult classic ABHIMAAN [1973]. That film was all about jealousy and ego clashes between a married couple, who are playback singers, while AASHIQUI 2 is entirely different. AASHIQUI 2 brings back memories of A STAR IS BORN, which was made thrice in Hollywood -- in 1937, 1954 and 1976. The Hollywood film/s is regarded as one of the most riveting heartbreak dramas to hit the silver screen. However, it's important that AASHIQUI 2 lives up to the mammoth expectations, since AASHIQUI had worked for two significant factors -- splendid music and strong emotional quotient.
Is Mohit Suri's take on the lives of two singers as enchanting? Let's analyze...
AASHIQUI 2 traces the journey of a young couple and the turbulence in their lives... Rahul [Aditya Roy Kapur], a singing sensation, falls in love with the voice of Aarohi [Shraddha Kapoor], who aspires to be a singer and sings at lowly joints. Rahul takes it upon himself to make Aarohi a singing star, builds her confidence and even arranges for her audition with the music baron [Mahesh Thakur]. Gradually, Rahul and Aarohi fall in love...
Aarohi's career continues to sky-rocket, while Rahul's career spirals downwards. Aarohi decides to give up her career to be with Rahul, to help him come out of his disruptive predicament...
Like I stated at the very outset, AASHIQUI 2 bears no resemblance to its namesake. This one prides itself with a contemporary plot, has far more complex and intricate drama and offers abundant scope to its lead actors to display histrionics. At the same time, Mohit shoulders a colossal responsibility because the soundtrack was a game changer... it is, in fact, dew fresh to this date. Although it would be unfair to compare Mohit with either Hrishi-da [who directed ABHIMAAN] or Mahesh Bhatt [who helmed AASHIQUI], I must add that Mohit's take on romance and heartbreak is compelling in entirety. Actually, AASHIQUI 2 is more of vintage stuff. It demonstrates, in abundance, the romance we witnessed in the 1970s and 1980s, which is misplaced in Hindi movies in the present day.
Another strong point of AASHIQUI 2 is its musical score [more on that later!], besides the emotional quotient. Although the talented director has attempted thrillers in the past, he seems like an expert at handling the fragile emotions as well as the dramatic sequences with profound ease. The romance is lively, but it is the drama that catches your eye. Clearly, Mohit takes giant strides with this one. Besides Mohit, writer Shagufta Rafique deserves brownie points for focusing on the core plot, enhancing the film with some remarkable moments. The dialogue, also penned by her, are noteworthy.
AASHIQUI 2 is embellished with a lilting score that stays with you. The soundtrack is credited to multiple composers, the output is melodic and at least four songs deserve multiple hearings -- 'Tum Hi Ho' [singer: Arijit Singh], 'Bhula Dena' [singer: Mustafa Zahid], 'Sunn Raha Hai' [singer: Ankit Tiwari] and 'Piya Aaye Na' [singers: Tulsi Kumar and KK]. Vishu Rao's cinematography is top notch.
AASHIQUI 2 seems like a renaissance for its two actors, who have appeared in Hindi films earlier. <font size="4">Aditya Roy Kapur's depiction of the intense character is outstanding. One can feel the agony and desolation his character is going through. The fact that it makes the spectator's heart flutter and bleed clearly demonstrates his potency as an artiste of caliber and competence. Shraddha also gets to sink her teeth into this challenging character and the attractive youngster is simply amazing, more so towards the demanding moments in the second hour. Furthermore, the chemistry between Aditya and Shraddha is incredible, which also proves yet again that the right casting can work wonders.</font>
Shaad Randhawa is first-rate in an important role. In fact, the actor, who appears on the big screen after a hiatus, carries some tough moments with astonishing ease. Mahesh Thakur is effective as the music company baron, while Salil Acharya is adequate.
<font size="4">On the whole, AASHIQUI 2 brings romance back on the Hindi screen -- intense, pure, selfless and heart wrenching. A stirring account with brilliant moments, bravura performances, strong emotional quotient</font>
Kyunki Saas Bhi Kabhi Bahu Thi 2
Geet - Hui Sabse Parayee
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