Without box-office success creativity is of no use

Emraan Hashmi: Without box-office success creativity is of no use

April 18, 2013 05:53:05 PM IST By Joginder Tuteja, Glamsham Editorial

After continued success of films like RAAZ 3, THE DIRTY PICTURE, JANNAT 2, MURDER 2 and ONCE UPON A TIME IN MUMBAAI to name a few, Emraan Hashmi's name is now associated with films that arrive with huge expectations. In fact after EK THI DAAYAN, he would be seen in high profile films like GHANCHAKKAR, UNGLI and GUTKA, to name a few. Guess he has started getting used to the responsibility of stardom?

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"Well, I won't deny that box office success is very important. As a matter of fact there is nothing else to commercial cinema; it is very simple. Obviously there is one part of looking at a film from creative perspective and bringing in artistic satisfaction and stuff like that. Of course as an actor, you have to constantly feed that creative thing to it. Having said that, without box office success your creativity is of no use,' says Emraan in a matter-of-fact tone.

CHECK OUT: Emraan Hashmi starrer EK THI DAAYAN premiere in Gurgaon

He continues, 'If there are not enough people to watch your film in theatres then what is the use of making it? When you make a film for Rs. 2 it should at least earn Rs. 2.50 or Rs. 3. My film has to give more money to everyone who has invested in it; that's what my intention is. Of course once the numbers start clocking in, people expect that they would go higher with every film and one day go to dizzying heights. This is what I truly want and have no qualms in admitting that.'

One hopes the results continue to be positive for Emraan Hashmi as EK THI DAAYAN releases worldwide on April 18.

Too bad his films don't play near me I have enjoyed what I have seen but alas what can I do

Well here I disagree with him...if one only runs after BO...creative satisfaction will get compromised, as rarely movies are made with a perfect balance of both

Without creativity box office success is not possible hence creativity matters a lot.

Originally posted by: batameez_dil

He delivers so many hits that his flops in between are forgotten and overshadowed by his success.

Even Filmfare recently recognized him in top 10 game changing actors of recent times.

can you give me link to this list ?

Agree with him. After all film making is a busness and every actor wants to earn some or more profit for their producer. No one can bear loos in today's commercial world.

I feel sorry for Emraan...that some of his really good movies like Shanghai didn't work...but he is really really wrong here...You cannot put a value on creativity...Movies making is first an ART and the business part is secondary...at the end of the day and in the long run its the creativity that counts...

Originally posted by: blue-ice

How many of us remember Rajendra Kumar...the man who was known as Jubliee Kumar...because all his movies were BB...

😆😆😆😆😆


You remember him since you brought him up so he has 1 fan 😆😆😆😆😆

^BI...he gave such a great interview last week saying I don't want to be part of 100 crore club if it means I have to do those trash films...and now he says this

Disappointed in him 👎🏼

The mods should impose a rule in BS banning the dropping of names like Dilip Kumar and Big B, and titles like Mughal-e-Azam, Pakeezah, etc in discussions of great actors/films. Let people actually work a little to come up with some good names instead of the same old overhyped ones.

😈