2013 Still Awaits The First Hit

Wednesday 10th March 2013 10.00 IST

Boxofficeindia.Com Trade Network

The first quarter of the year has nearly finished and the first hit film of 2013 has yet to come. There have been a handful of successful films in 2013 led by Race 2 but none of them have gone onto to be a major hit. Last year in the first quarter films like Agneepath and Kahaani had emerged huge hits.

The first quarter still has Himmatwala to come which should do the trick while second quarter looks much stronger than the first with potential hits like Ek Thi Daayan, Shootout At Wadala, Yeh Jawaani Hai Deewani, Yamla Pagla Deewana 2 and Ghanchakkar and there is always a chance of a small film or two surprising.

The major problem in the first two months has been the non performance in the North of most films. Today business is such that if a film works in Mumbai and North the job is done as it forms 60-70% of the market depending on the film. Even a film like Special 26 without doing too well in the Gujarat belt (which is 35-40% of Mumbai circuit) has managed to outperform in Mumbai circuit as it heads to a near 12 crore share compared to near 7 in Delhi/UP..

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so kai po che is not a clean hit as well