Box Office Update - Don and Jaaneman

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Manav Sharma

@manav1234

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Posted: 19 years ago

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October 27, 2006 - 08:54 IST

Diwali update 4: Week 2 holds the key

Week 1 of the two Diwali releases, DON and JAAN-E-MANN, has ended and I'd like to share a few observations with the readers…

The Week 1 figures are a clear indicator that the thriller genre [DON] has scored over romance [JAAN-E-MANN]. With a bountiful Week 1, the distributors of DON are in the comfort zone. But will it go higher or lower is too early to predict, since it all depends on its performance in Week 2. The collections of the film fell on Thursday [at places, the drop was drastic], the last day of Week 1. A section of the industry attributes it to the cricket match, while a majority of traders attribute the decline in collections to its content. Let's see what's in store in Week 2.

As for JAAN-E-MANN, it's standing on a shaky stool right now. Spoke at length to one of the main distributors of JAAN-E-MANN [name withheld], who admitted that the film hasn't performed to their expectations. He sounded low. Will its business pick up in Week 2? The owner of a leading multiplex chain in Mumbai is keeping his fingers crossed. A few people have written off the film. A few are optimistic. Let's see where the tide turns!

I maintain, DON is a weak film and sometimes weak films weave magic at the box-office [repeating the last line from my review]. But the magic of DON should be attributed to the Diwali and Idd festivities of course, and also to SRK's passionate drive to promote the film. He went all out to promote his film. Why, even today, SRK is giving his best to DON, making it a point to attend Hungama head honcho Neeraj Roy's 'DON Games' launch at a suburban hotel. Wish other actors in the industry were as passionate about promotion.

P.S.: This sentiment is also echoed by one of the prominent distributors of JAAN-E-MANN, besides a number of producers I spoke to during the course of the week.

Edited by manav1234 - 19 years ago