Mid day- Movers and shakers talk of 2013-RS/Sneha

Sneha Rajani, Senior executive vice president and business head, SET
2013 will definitely see Sony making its fiction line-up exciting. We can't be making what others are already doing with success. Making innovative shows especially those that are relevant for one's own channel is important than being a me-too. Clutter-breaking content is the need of the hour and I can already see that happening.

Rajan Shahi, Director's Kut Productions
2013 will see my three shows —Yeh Rishta Kya Kehlaata Hai, Kuch Toh Log Kahenge and Amrit Manthan — consolidated. Yeh Rishta completed 1000 episodes this year without any negative character or high voltage drama. We also plan to nurture new writers, actors and directors to make fresh interesting content.