Look Ekta's serial is having a diffrent kind of audience, Her serials has those women/men as audience who dont have much of work and they like fantasy and they are not much intrested in business.
JJKN had a niche auidience, But it was never able to leave a mark on those head bindi liking Ekta's auidience. So ekta's chunk was never harmed
JJKN auidience were those who had actually got tired of Etka twist!! These people were looking for some fresh story and JJKN promised that. But as and when the story seemed to be failing (long back) this lost intrest and viewers. Then the only thing remaining was to see a good guy being turned evil and vice-versa . This has happened alot of time in Ekta serials!! Also the week which's ratings are shown, definetly there was a major drop in viewership not because purab left jassi but because the unnatural way in which his exit was handled. Had they done somewhat better job!! I am sure it would have saved thier face, atleast i know one person who left watching the show not because purab left but he said to me these words 'Do they think I am dumb to overlook 6 months?? If I need to overlook 6 months then why dont I do myself a better favour and I overlook the bloody whole year and half and just stop watching it and rather watch something new on other channel'
Also I guess the decision to make jassi 3 days a week and to focus more its other show seems to be stemming from these new rating reports. As the channel and advertisers get the ratings atleast one week before it is made public.
Also we saw a rise in reading of JJKN updates in the same week that the rating is show dropped so drastically, Does that means that the viewers are watching some other show at the time of JJKN and then just to know whats happening they are reading the update on our site?? Thats a mystery that remains unanswered.
Jammy.