For the first time in Bollywood the music of a Hindi film soundtrack, Don was made available of purchase on the iTunes Music Store (www.itunes.com) simultaneously along with the release of its music. This is for the first time in the history of the Indian film industry that a movie soundtrack has been made available online the same day as the official launch of its music, and prior to the public availability of the CD.
And now there is more news to come. iTunes is promoting Don by featuring it as a key property on their world page. What's more interesting is that the album has made its debut with customer ratings of an overwhelming 4 stars.
The customer feedback on the iTunes website for the soundtrack of Don is simply amazing. Bollywood is getting faster by the day and the fact can be corroborated with customer reviews on iTunes that say, "Don has finally arrived. I am shocked in a happy way for the soundtrack to make it to iTunes this quick. I think it's about time Bollywood is getting to where it belongs, mainstream entertainment. Awesome!"
"The soundtrack is just amazing. The music is just great. Shaan with the theme song Main Hoon Don and the music picks up space that is interspersed with some classic dialogues from the film", says another superlative review.
The soundtrack has been scored by Shankar-Ehsaan-Loy that is enthrallingly racy, dance-oriented, techno and modern with heavy instrumentals, beats and rhythms, meticulously merging the past and contemporary. Javed Akhtar has written the lyrics with guest tracks being composed by Midival Punditz and DJ Randolph.
This just serves as the icing on the cake for Ritesh Sidhwani (producer of Don), Bhushan Kumar (T-Series head) and Hungama Mobile, the largest aggregator, developer and publisher of Indian entertainment content that was instrumental in this entire development
(indiafm)
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