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This Friday will see the release of the erotic thriller JISM 2. The film is a sequel to JISM (released in 2003 and starred John and Bipasha). That film was a success.
JISM 2 has been in the news a lot. Yes, one of the reasons is due to the fact that the film is a sequel to a successful film, but more than that, it all has to do with one name: Sunny Leone, who is a po*n star entering the world of Bollywood with this film.
Do I think JISM 2 will be a box office success? Well let me make it clear: In no way, shape, or form would this type of film ever be a huge box office grosser. These types of films have a limited audience, and this one is more for an adult audience. HOWEVER, what we must also recognize are two other factors. The first factor is that these types of films do find acceptance from a section of the audience, due to the fact that skin/sex sells. The second factor is that a film like this usually has a smaller budget/cost attached to it, which helps these films out.
I feel that although JISM 2 won't be a big grosser, the film will gain "Hit" status, especially due to it's budget/costs.
SUNNY LEONE IS THE SELLING POINT OF JISM 2. No two opinions on that! The promos and songs have presented her in a sexy way, which makes many males (including me) want to see more of her. The fact is that Sunny Leone is hot and she has great sex appeal, which is a big factor that will make the film find an audience. People will go to the theatres to see Sunny's skin show, and for good reason.
As I type this, I will admit that it is quite hard for me to predict the box office numbers for this film, such as opening day, lifetime, etc, as this type of film is usually harder to predict numbers for. Nonetheless, I will give it a try.
Opening Day: 4 crore net
Opening Weekend: 15 crore net
Lifetime Collections: 23 crore net
Overall Box Office Verdict: Hit
In the past, the combination of sex/thriller has worked quite well for films, and it should also work for JISM 2 and get the film to have atleast some appreciation from a section of the audience. The film will work more obviously with adults, and more with the single screen audience.
The film will help in making Sunny Leone a star in Bollywood. Her fan following among males will increase following this film. Her bold image will be liked, and it will benefit her for her next film as well (RAGINI MMS 2). SUNNY LEONE WILL BE THE ONE TO BENEFIT THE MOST FROM JISM 2.
Anupamaa
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