Shweta[Tia] in Ishq Ki Ghanti show

Call it cashing in on adult humour or stuffing corny dialogues, but SAB is now readying its new prime time show, Ishq Ki Ghanti, which goes on air later this month. This weekly sitcom essentially traces the lives of three unhappily married couples.

While the women indulge in endless husband-worshipping, the men seek greener pastures outside their home. Says creative director Charu Singh, "We have a lot of double-meaning dialogues. But it's not so blatant that kids can't watch it. It's our attempt at reviving fresh comedy."

Masti hangover

Talking about the characters, the dichotomies are tremendous and that makes up for the conflict. The problem plaguing the marriage of Ballu (Asif Sheikh) and Titlee (Sonia Kapuur) is a headstrong and Hitler-inspired Titlee. She doesn't let her husband even rub shoulders with her.

On the other hand, Laxmi (Shubhavi) keeps herself busy with religious discourses and hardly spends time with Venky (Rajesh Balwani).

On top of that, Laxmi's mother (played by Sudha Chandran) also doesn't spare her son-in-law from her words of wisdom on improving their marriage.

While Sweety (Ada) is over-enthusiastic about everything, Deepak (Gaurav Gera) prefers to be spiritual and calm.

Says Gaurav Gera, "This is the first time that I'm going to play a husband on television. So far, I have been a bachelor on my other shows." He adds, "After being turned away by their wives, all three men are looking for an easy catch. However, their plans to impress other good-looking women always fall flat."

Cameo central

Adds Shubhavi, "I play the God-fearing Laxmi. She's so preoccupied with her religious rituals that her marriage suffers. It's so much fun to be a part of a sitcom."

The show will also see other actors including Urvashi Dholakia, Swetta Keswani, Tina Parakh, Shweta Gulati and Aamir Ali making a cameo in each episode.

Adds creative director Charu, "These horny husbands are looking for some escape. So they get after other women. And that's how we are roping in other known actors in the show."