Star Bids To Make Everything Ok

Last month, Star Networks pulled the plug on its youth-oriented channel, Star One. Keeping in step with the changing dynamics of the society, they wanted to address a "multi-layered" audience, something they felt neither Star Plus nor Star One had been able to achieve. So, Life OK was launched with a mix of fictional, reality and mythological shows.

"Life OK addresses a certain mindset, not an age-group," explains Ajit Thakur, General Manager, Life OK. "We are looking at a 15-plus audience, and through our stories, we wish to showcase the core of Indian middle-class families where material aspirations are high but values are equally important," says Thakur.

The channel currently has on air Meri Maa, Dil Se Di Dua...Saubhaghyavati Bhava, Tum Dena Saath Mera, Devon Ke Dev...Mahadev and the reality show Sach Ka Saamna. However, the programming does not seem very different from other general entertainment channels (GECs) on air, including its sister-concern, Star Plus. Bank official Bindu Pillai who watches Dil Se Di Dua, says, "The show deals with the trials of Jahnvi, faced with an over-possessive and abusive husband, while Tum Dena Saath Mera is about a couple who moves to Mumbai after marriage and their struggles in the city. The concepts are good, but the angst and struggles of individuals have been showcased by other channels too," she points out.

SOURCE:

http://www.indianexpress.com/news/star-bids-to-make-everything-okay/896546/

Thanks for sharing dear 😃

I love the shows on LifeOK

They are nice and crisp and rooted to simple stories and thoughtful understanding of viewers , Yes sometimes they are similar to what has been shown , but concepts always remain the same and some changes adhered and pattered in one plate for viewership

Mannan and Abhilash's story is quite similar to my experience when I moved to US and its just the dimensions remain similar or change according to the time when these types of shows are aired

All the shows have some unique flavor and with time it will streamline

20 minutes of content without breaks is amazing