I'm not sure whether Ram's character in BALH has been created to be likable or not. If I were Ram's new wife and he treated me as indifferently and disrespectfully as he does Priya, I would not want to be is friend, let alone fall in love with him!!
He does not display any warmth in situations where he has an opportunity to (e.g. when Priya hugged him in the train scene in Australia) and chooses to be aloof and detached from all except for his precious family and friend Vikram. In addition, Ram has very poor manners, shouting and screaming at whomever he feels like whether it's his staff at the office, his cousin Daljeet or his wife at home.
From the moment Ram has married Priya, he has not even acknowledged that there may be more to their relationship than an arranged marriage as he always brings up the fact that there is nothing between them. His feeble attempt at friendship has even failed as he has not been true to the relationship of friendship with Priya by sharing the truth about Apeksha with her.
I think that Ram Kappor as an actor is fabulous and does an incredible job with each and every role that he plays, but Ram's character in BALH is portrayed to be self-centred and selfish, and almost heartless at times. If there is anything that will keep me watching BALH, it would be Ram Kapoor and Saakshi Tanwar as artists. I am certainly not impressed by the direction in which Ram's character has deteriorated into the larger than life, cold and unapproachable person, and would most definitely will not fall in love with someone so unlovable and unappealing as him.